Luke Dane
Account Coordinator / Eager Explorer
Luke graduated from San Diego State University (SDSU) with a bachelor’s in public relations and a minor in communication. At SDSU, Luke was a Broom Student Fellow for the Glen M. Broom Center for Professional Development in Public Relations and was the team manager for his capstone course – which won an Edward L. Bernays Mark of Excellence Award. Luke began his career at NST as an intern, before joining the team as an account coordinator eager to support clients with media relations, social media content creation, influencer partnerships, event planning, research and more.
We Asked Luke …
What’s your favorite tool in the toolbox?
Nothing triumphs over our NST QC process! As a PR professional, attention to detail is crucial. Our QC process ensures every deliverable is thoroughly reviewed from different perspectives to ensure a stellar final product.
What have you learned so far in your career?
Accuracy comes before efficiency. While it’s important to keep things moving and get sh*t done, there’s no benefit to efficiency if you’re not meeting expectations. Instead, it’s better to focus on getting things done correctly.
What’s your proudest PR moment?
My proudest PR moment has been growing my toolbox. As I continue to learn and grow at NST, I’ve explored and established my passion for social media and influencer relations. I enjoy all that PR has to offer, but working with influencers and creating social content sparks my creativity and tactical thinking in new ways.
Where can we find you outside of work?
You can find me cheffing it up in the kitchen, binge-watching reality TV, trying new restaurants with my friends and exploring all the exciting attractions, events and festivals San Diego has to offer.
