Isabella Castillo
Social Media Account Executive / The Hashtagger
Bringing a wide range of experience in content creation, social media management and influencer relations to her role at NST, Isabella is adept at managing everchanging content calendars and finding new creative ways to connect with audiences. She graduated from San Diego State University with a degree in Interdisciplinary Studies with a focus on Communication and Media Studies, as well as a minor in Psychology. Isabella is always looking to elevate her capabilities and build connections with her coworkers, clients and everyone in between.
We Asked Isabella …
What’s your favorite tool in the toolbox?
Social media, duh! Knowing how to use social media effectively to communicate key messaging to target audiences and expand reach in real time is a superpower.
What have you learned so far in your career?
There is always room to grow and learn! Even if you think you are an expert, there is always someone who can teach you something new or open your mind to new possibilities.
What’s your proudest PR moment?
My proudest moment is quickly learning how to integrate my digital marketing repertoire and applying it to the PR landscape when planning and executing social media strategies that work in cohesion with traditional PR efforts.
Where can we find you outside of work?
Find me at my local coffee shop or headed out to a heated Pilates class before going out for a glass of wine with my friends.
