Senior Account Executive / Pitch Queen
Anja Riedel is a senior account executive with a passion for storytelling, cheesy puns and an impressive media hit. With agency and freelance copywriting experience, she is not a fan of sentences that start with conjunctions and strongly opposes bland press release quotes. She can nimbly juggle client work, and is likely drafting an award submission or media pitch at this very moment fueled by too much caffeine. As a passionate advocate for sustainability and the environment, Anja is committed to staying up-to-date with the latest trends and best practices in the field, and to using her knowledge, expertise and network to make a positive difference in the world.
We Asked Anja …
What’s your favorite tool in the toolbox?
Media relations is one of my favorite parts of PR because there’s nothing quite like connecting organizations with the people that can help tell their stories.
What have you learned so far in your career?
Strive to always show up as your best self. Sometimes that’s doing your best with the cards you’re dealt and sometimes that’s exceeding your own expectations.
What’s your proudest PR moment?
I pride myself with getting my family to understand that PR and marketing are not synonymous.
Where can we find you outside of work?
You can find me at the gym lifting weights, cuddling with my dog Frankie, cooking up a meal or enjoying San Diego with my loved ones.