About
At Nuffer, Smith, Tucker, we’ve got our sights set on something big: redefining the public relations industry. This means helping others abandon the perception of PR as a wheel of propaganda, churning and burning self-serving, bias-driven news releases. Instead, we see PR as something bigger, greater and far more meaningful. We define public relations not by tactics or strategies, but rather by frameworks for strategic thinking, relationship building, creating connections, storytelling and producing results.
This new way of defining PR is not about abandoning what works – it’s about building on it, constantly growing our toolkit, looking for inspiration across disciplines, and giving all efforts modern and forward-thinking relevancy.
Our Values
At NST, our values are more than words on paper. They are our North Star guiding our decisions big and small, and we love it when we have the opportunity to partner with clients who share our commitment to:
- Push ourselves to explore.
- Commit to quality and add value every time.
- Be candid and kind.
- Take ownership and do the right thing.
- Balance hard work and fun while supporting one another.
- Seek out diverse perspectives.
- Get shit done.
Our Purpose
Not only do we help other organizations uncover their social purpose, we are also a purpose-driven company that believes in making a difference. At NST, our purpose is to better ourselves, our partners and the world around us. We live this purpose day in and day out through our commitment to exploration; client service; diversity, equity and inclusion; and initiatives like Make Things Better.
We Are NST
Our History
How It Started
The journey to modern-day Nuffer, Smith, Tucker began in 1974 when Dave Nuffer and Bob Smith opened a political campaign agency and special-projects division of San Diego-based advertising agency Phillips-Ramsey. Their first client was the Dairy Council of California, an organization the agency continues to support to this day.
The agency quickly grew, becoming deeply entrenched in the San Diego community. Kerry Tucker joined the team in 1980 and grew the agency’s reputation as a leader in the agri-food space. From 2000 to December 2016, the agency was led by Bill Trumpfheller, a champion of local nonprofit organizations, universities and businesses.
How It’s Going
In 2020, Teresa Siles, Mary Correia-Moreno and Price Adams — with a tenure at NST of more than 15 years each — acquired the firm, vowing a commitment to the agency’s values that made it successful in the past, while embracing a spirit of exploration, evolution and organizational agility. Since then, the trio has focused the agency on three strategic priorities: people, partners and promotion. Through these priorities, the agency’s leaders are taking aim on ensuring the team has the skills, training and resources it needs; providing value to our client partners; and telling the story of NST. As an extension of these efforts, the firm has introduced its Make Things Better initiative and diversity, equity and inclusion commitment.
Our Adventures
Lately at NST...
⭐ Traveled to see existing and potential clients face-to-face!
⭐ Hosted a fun agency happy hour with margaritas and a lively game of Lotería.
⭐ Took action for Hunger Awareness Month by volunteering at the San Diego Food Bank`s Senior Food Distribution event at the MAAC Center.
⭐ Coordinated with client @McDonald’s San Diego to sponsor the SD Wave Hispanic Heritage Game and present a check to RMHC-SD at halftime for Childhood Cancer Awareness Month.
⭐ Captured media assets and B-roll for our client @CPDPP.
⭐ Attended Lead San Diego’s Visionary Awards to recognize those who are making positive change in our community and leading San Diego forward!
So proud of all the hard work the NST crew has been putting in recently!
#NSTPR #pragency #photodump #sandiego #redefiningPR
Passion fuels success here at NST. President Teresa Siles leads her team to maintain a work-life balance and pursue their professional and personal passions, all while getting sh*t done. 💪
In her seventh blog post of the series, Teresa shares how and why NST empowers team members to set time aside to explore new interests.
Read more at the link in our bio!
#NST #leadership #worklifebalance #corporatelife #PRagency #SDPR #RedefiningPR
Sometimes the best stories aren’t the ones we tell ourselves. 💬✨ Tune in as Price Adams, executive vice president and partner at NST, shares why she believes external voices can amplify your brand in ways you never imagined! 🙌
#publicrelations #storytelling #controversialopinion #hottake
San Diego Metro has named Teresa Siles and Price Adams two of San Diego’s best public relations and marketing executives — and it’s an honor well deserved. Teresa and Price continue to push the boundaries of PR and never stop exploring, which allows our agency to continue delivering the best results for our clients. Cheers to Teresa and Price!
#PRandMarketing #SDMetro #PRagency #PRexecutive #marketingexecutive
As PR pros, we use social media to analyze consumer sentiment and craft content that resonates with our client’s target audience. We’d lock ourselves in the spooky upstairs storage room any day before deleting our socials and falling behind on the latest trends.
#Socialmediamanagement #pragency #NSTteam #jumpinpool
This summer, NST’s primary philanthropic partner for its Make Things Better initiative, the San Diego Food Bank, held its 14th Annual Summer Food Drive.
As a founding community partner, we set a high goal to raise $4,000 and fill our food barrel to the brim.
Thanks to our dedicated team, we are proud to say we met those goals, raising $4,000 and donating 58 pounds of shelf-stable goods — helping ensure local children and families facing food insecurity had access to food during the summer.
During Hunger Awareness Month this September, we aim to keep the momentum going by challenging each NST’er to take action — whether by volunteering, donating, learning or simply doing what they can to make a difference. #HungerActionMonth @sdfoodbank @feedingamerica
A common misconception is that we only write press releases and media pitches as PR professionals. Even though these are important tactics, we continue to redefine PR at NST by providing additional services focused on brand strategy, social and digital media, creative design, marketing communications and much more!
#RedefinePR #pragency #NSTteam
NST is ranked 28 in the small business category for @sdbusinessjournal’s Best Places to Work in 2024! Having a supportive team can make all the difference when juggling a fast-paced industry like PR.
#corporatelife #relatable #PRagency #NSTteam #hiring
There is never a dull day as an NST intern. 😉 Especially when you get to work with clients like @McDonalds!
#PRintern #internship #DIML #PRagency
In the latest installment of her 2024 blog series celebrating NST’s 50 years in business, President and Partner Teresa Siles shares key insights on why a strong strategy is essential for organizational success. From helping clients overflowing with ideas to those stuck in the status quo, Teresa explains how a solid strategic plan can be the backbone that aligns teams, inspires action, and drives results.
Read more about how NST’s strategic priorities—people, partners, and promotion—have shaped our legacy and continue to guide us in today’s evolving landscape. Linked in our bio!
#PRStrategy #Leadership #NSTblog #BusinessGrowth #NSTPR #redefiningpr #WeAreNST
