About
At Nuffer, Smith, Tucker, we’ve got our sights set on something big: redefining the public relations industry. This means helping others abandon the perception of PR as a wheel of propaganda, churning and burning self-serving, bias-driven news releases. Instead, we see PR as something bigger, greater and far more meaningful. We define public relations not by tactics or strategies, but rather by frameworks for strategic thinking, relationship building, creating connections, storytelling and producing results.
This new way of defining PR is not about abandoning what works – it’s about building on it, constantly growing our toolkit, looking for inspiration across disciplines, and giving all efforts modern and forward-thinking relevancy.
Our Values
At NST, our values are more than words on paper. They are our North Star guiding our decisions big and small, and we love it when we have the opportunity to partner with clients who share our commitment to:
- Push ourselves to explore.
- Commit to quality and add value every time.
- Be candid and kind.
- Take ownership and do the right thing.
- Balance hard work and fun while supporting one another.
- Seek out diverse perspectives.
- Get shit done.
Our Purpose
Not only do we help other organizations uncover their social purpose, we are also a purpose-driven company that believes in making a difference. At NST, our purpose is to better ourselves, our partners and the world around us. We live this purpose day in and day out through our commitment to exploration; client service; diversity, equity and inclusion; and initiatives like Make Things Better.
We Are NST
Our History
How It Started
The journey to modern-day Nuffer, Smith, Tucker began in 1974 when Dave Nuffer and Bob Smith opened a political campaign agency and special-projects division of San Diego-based advertising agency Phillips-Ramsey. Their first client was the Dairy Council of California, an organization the agency continues to support to this day.
The agency quickly grew, becoming deeply entrenched in the San Diego community. Kerry Tucker joined the team in 1980 and grew the agency’s reputation as a leader in the agri-food space. From 2000 to December 2016, the agency was led by Bill Trumpfheller, a champion of local nonprofit organizations, universities and businesses.
How It’s Going
In 2020, Teresa Siles, Mary Correia-Moreno and Price Adams — with a tenure at NST of more than 15 years each — acquired the firm, vowing a commitment to the agency’s values that made it successful in the past, while embracing a spirit of exploration, evolution and organizational agility. Since then, the trio has focused the agency on three strategic priorities: people, partners and promotion. Through these priorities, the agency’s leaders are taking aim on ensuring the team has the skills, training and resources it needs; providing value to our client partners; and telling the story of NST. As an extension of these efforts, the firm has introduced its Make Things Better initiative and diversity, equity and inclusion commitment.
Our Adventures
NST is ranked 28 in the small business category for @sdbusinessjournal’s Best Places to Work in 2024! Having a supportive team can make all the difference when juggling a fast-paced industry like PR.
#corporatelife #relatable #PRagency #NSTteam #hiring
There is never a dull day as an NST intern. 😉 Especially when you get to work with clients like @McDonalds!
#PRintern #internship #DIML #PRagency
In the latest installment of her 2024 blog series celebrating NST’s 50 years in business, President and Partner Teresa Siles shares key insights on why a strong strategy is essential for organizational success. From helping clients overflowing with ideas to those stuck in the status quo, Teresa explains how a solid strategic plan can be the backbone that aligns teams, inspires action, and drives results.
Read more about how NST’s strategic priorities—people, partners, and promotion—have shaped our legacy and continue to guide us in today’s evolving landscape. Linked in our bio!
#PRStrategy #Leadership #NSTblog #BusinessGrowth #NSTPR #redefiningpr #WeAreNST
Our roster is stacked with the best of the best and we are so excited to celebrate our newly promoted team members. 💚
Congrats to Brogan and Anja on their promotion to account supervisors and Vanessa on her promotion to senior account executive. Here’s to your continued success and growth! 👏✨
#bratsummer #PRagency #NSTteam #promotion #WeAreNST
San Diego Magazine’s Celebrating Women Awards includes Teresa Siles as a nominee for the Media and Marketing Pioneer category! Join us in voting for Teresa before August 25 through the link in our bio.
NST polished their bowling balls and headed to @BowleroBowl for a happy hour event on Tuesday. Shout-out to Kirsten for taking home the big win!
#happyhour #teambonding #NSTteam #SanDiego
Building a cohesive outreach strategy is essential.🤌 At NST, our strategic approach ensures your brand`s voice is heard loud and clear, fostering trust and engagement to drive results.
#PRstrategy #publicrelations #marketing #digitalcampaign
We build media relationships and pitch strategically from the sidelines so our clients can shine. ✨
#mediarelations #PRagency #relatable #NSTPR
Photo credits: Kyle Terada-USA TODAY Sports
In our summer nostalgia feels looking at these film photos from our company picnic. ✨ 📷
#summer #filmcamera #PRagency #NSTPR
NST had an action-packed Saturday! Our team joined @MissionFed at the 2024 San Diego Front Runners & Walkers Pride 5K to manage media and show our support at San Diego Pride. 🏳️🌈✨
In addition, as part of our community outreach with San Diego McDonald’s, we joined @asmakilahweber at the 79th Assembly District’s Annual Backpack Giveaway & Family Resource Fair. 🎒✏️
Part of our role in supporting clients is helping them share their stories with new audiences. Recently, the NST team invited @univision to @rmhcsandiego for a tour of the House and an in-depth introduction into the mission and services it provides for many in the Spanish-speaking community.
