About Us

Teresa Siles

President and Partner

Teresa is passionate about helping clients uncover and share their social "purpose" – the end benefit to people or society. She has applied her passion for purpose to numerous client accounts and leads the firm’s strategic planning practice. Through facilitation of strategic planning, she helps organizations determine where they are now, where they want to be in the future, and – importantly – how to get there. Teresa believes in the power of a clearly defined organizational vision and purpose to deliver business success.

She has led a range of strategic planning, integrated media relations, marketing communications, crisis and issues management, website development and social media projects for clients in multiple industries. While her client portfolio is vast, she also has deep expertise in agriculture and food.

She is a member of Farm Foundation and spearheads NST’s Food Foresight process, a trends intelligence system for the agri-food chain.

Teresa – who earned her MBA from San Diego State University – has received numerous awards, including being named Young and Influential by the San Diego Daily Transcript and 40 Under 40 by the San Diego Metropolitan in 2016. Additionally, she was named the Public Relations Professional of the Year award by the Public Relations Society of America San Diego/Imperial Counties Chapter in 2015.

Mary Correia-Moreno

Executive Vice President of Operations and Partner

Mary learned the meaning of exploration at a young age when her parents relocated her family from a tiny island in Portugal to San Diego. She forged new paths as a first-generation college graduate, earning a bachelor’s degree in journalism with an emphasis in public relations from San Diego State University.

Since 2002, Mary has used her passion for public relations and diverse skill set to oversee NST operations, accounting, billing and human resources. In addition, she has extensive experience in marketing communications, social media strategies, media relations and strategic planning, and uses this knowledge to manage and supervise accounts for several clients.

An active member of the San Diego community, Mary is a LEAD San Diego graduate. She has received numerous awards and was presented with the Tribute to Women (TWIN) Award by the YMCA, which recognizes women in a managerial, executive or leadership role for their extraordinary achievements. In addition, she received the Women Who Mean Business Award from the San Diego Business Journal and 40 under 40 award from the San Diego Metropolitan.

Price Adams

Executive Vice President and Partner

Fueled by a joy for connecting people, Price uses her decade and a half of experience at NST to help brands and organizations develop relationships with the audiences most important to their success.

A firm believer in the agency’s strategy-first approach, Price oversees NST’s Compass planning process, which guides clients to a cohesive brand positioning strategy that focuses on desired stakeholder perceptions while supporting overall organizational goals. After assisting clients with creating a strategic roadmap, Price oversees implementation of a variety of tactics including media relations strategies, logo development, internal communications, website development, media training, social media strategies, issues management, influencer marketing and more for NST’s clients.

A San Diego native, Price pursued her public relations dream by earning her bachelor’s degree in communications with an emphasis in public relations from Chapman University. Price continues to nurture her passion for public relations and her desire to keep exploring. She is a graduate of LEAD San Diego’s EMBARK Class of 2010, alumna of the IMPACT Class of 2013, a former board member of the San Diego Young Leaders and a member of San Diego Rotary Club 33.

Kerry Tucker

Chief Strategic Counsel

Kerry literally wrote the book on the behavioral approach to public relations. Entitled "Public Relations Writing: An Issue-Driven Behavioral Approach," the book has been adopted by hundreds of colleges and universities all over the world. He loves all things strategy, and has spent most of his professional life helping companies decide what they want to be when they grow up.

He also co-founded Food Foresight, a trends intelligence system for the agri-food chain and served on a number of university boards.

Kerry’s family life revolves around wife Linda and three children some would consider grown – one an Orange County kindergarten teacher, another a Carlsbad public affairs consultant and stay-at-home mom, and the third, a professional baseball player and co-founder of Smoked6, a custom wood baseball bat company. Five grandchildren and a yellow lab round out the Tucker family.

Tom Gable

APR, Fellow PRSA, Vice Chair

Like many successful public relations practitioners, Tom has deep roots in journalism, previously serving as the business editor of the San Diego Tribune and a correspondent for The Wall Street Journal and other business, travel and regional magazines. He was nominated for a Pulitzer Prize for investigative reporting.

Tom eventually made the switch to public relations and founded Gable PR, which merged with NST in April 2015. With more than 40 years of experience in the industry, Tom has represented a range of clients throughout the U.S., from startups and new ventures to Fortune 100 companies. Tom currently provides strategic counsel to companies, organizations and institutions with complex branding, reputation management, marketing communications and media relations needs. He also advises clients from throughout the U.S. on crisis public relations and long-term issues management programs.

His public relations work has earned him numerous accolades, including four Public Relations Society of America Silver Anvils, the highest award in the industry, and lifetime achievement awards in public relations from the San Diego Chapter of PRSA and the San Diego Press Club.

Dave Nuffer

Dave Nuffer is fondly remembered as "Mr. Public Relations in San Diego." He co-founded Nuffer, Smith, Tucker in 1974 and spent more than five decades in the public relations industry. Dave developed a reputation as the go-to man for strategic communications, serving in countless nonprofit organizations and community groups, always sharing a smile with those around him. His love for public relations was only rivaled by baseball, Ernest Hemingway books and mariachi music.

Bob Smith

Bob Smith co-founded Nuffer, Smith, Tucker in 1974 after serving as chairman of Phillips-Ramsey. He played a key role through the years as the agency’s driver of best practices in the field of management and was a pioneer of our strategic planning practice area. In 1980, Bob advocated for NST to establish a Business Advisory Board where community leaders could share advice, cementing the agency’s relationships in the San Diego business community, which lives on today.

Bill Trumpfheller

Bill Trumpfheller served as president of Nuffer, Smith, Tucker from 2000 to 2016 and helped grow the agency into a modern communications firm skilled in branding, marketing and crisis communications. Trumpfheller’s big personality and dedication to bettering the community was felt by employees, clients and business leaders throughout San Diego.