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At Nuffer, Smith, Tucker, we’ve got our sights set on something big: redefining the public relations industry. This means helping others abandon the perception of PR as a wheel of propaganda, churning and burning self-serving, bias-driven news releases. Instead, we see PR as something bigger, greater and far more meaningful. We define public relations not by tactics or strategies, but rather by frameworks for strategic thinking, relationship building, creating connections, storytelling and producing results.

This new way of defining PR is not about abandoning what works – it’s about building on it, constantly growing our toolkit, looking for inspiration across disciplines, and giving all efforts modern and forward-thinking relevancy.

Our Values

At NST, our values are more than words on paper. They are our North Star guiding our decisions big and small, and we love it when we have the opportunity to partner with clients who share our commitment to:

  • Push ourselves to explore.
  • Commit to quality and add value every time.
  • Be candid and kind.
  • Take ownership and do the right thing.
  • Balance hard work and fun while supporting one another.
  • Seek out diverse perspectives.
  • Get shit done.

Our Purpose

Not only do we help other organizations uncover their social purpose, we are also a purpose-driven company that believes in making a difference. At NST, our purpose is to better ourselves, our partners and the world around us. We live this purpose day in and day out through our commitment to exploration; client service; diversity, equity and inclusion; and initiatives like Make Things Better.

Our History

How It Started

The journey to modern-day Nuffer, Smith, Tucker began in 1974 when Dave Nuffer and Bob Smith opened a political campaign agency and special-projects division of San Diego-based advertising agency Phillips-Ramsey. Their first client was the Dairy Council of California, an organization the agency continues to support to this day.

The agency quickly grew, becoming deeply entrenched in the San Diego community. Kerry Tucker joined the team in 1980 and grew the agency’s reputation as a leader in the agri-food space. From 2000 to December 2016, the agency was led by Bill Trumpfheller, a champion of local nonprofit organizations, universities and businesses.

Our legacy history
How It’s Going

How It’s Going

In 2020, Teresa Siles, Mary Correia-Moreno and Price Adams — with a tenure at NST of more than 15 years each — acquired the firm, vowing a commitment to the agency’s values that made it successful in the past, while embracing a spirit of exploration, evolution and organizational agility. Since then, the trio has focused the agency on three strategic priorities: people, partners and promotion. Through these priorities, the agency’s leaders are taking aim on ensuring the team has the skills, training and resources it needs; providing value to our client partners; and telling the story of NST. As an extension of these efforts, the firm has introduced its Make Things Better initiative and diversity, equity and inclusion commitment.

Our Adventures

Green with envy of all the fun we have together at the office? We’re hiring. Come join the best team in town. Spoiler alert - we’re the gold at the end of the rainbow! 🌈🍀✨ 

 

#StPatricksDAy #StPattys #WearGreen #PublicRelations #WeAreNST #SanDiego
Blind dates suck, but “Blind Date with a Book” doesn’t! 📖 

As professional storytellers, we know not to judge a book by its cover. But as professional marketers, we know all too well that packaging and positioning heavily influence our selections. 

That’s why we hosted “Blind Date with a Book” in celebration of International Women’s Day and Women’s History Month. Focusing on acclaimed women authors, this event treated NSTers to a marketing-free book selection process designed to expose us to books we may not have been organically drawn to. 

Some of our favorites include: 
Well, This Is Exhausting: Essays- Sophia Benoit 
Everything I know about Love – Dolly Alderton 
Little Women – Louisa May Alcott 
Good for a Girl: A Woman Running in a Man's World – Lauren Fleshman 

Sound off in the comments if you have any other female author recommendations we need to check out! 

#WomensHistoryMonth #WomenAuthors #Storytellers #WeAreNST #RedefiningPR #SanDiego #PublicRelations
A successful start to our philanthropic partnership with @sdfoodbank !

NST kicked off our Make Things Better initiative with an exciting trip to the Jacob & Cushman San Diego Food Bank, where we got a tour from the CEO, Casey Castillo. We learned about the food bank’s different programs and nonprofit partners, how it’s grown over the years, and the tech that keeps it running efficiently. 

To wrap up the day, we worked a volunteer shift, helping inspect and pack 7,300 pounds of produce, which is now out in the San Diego community thanks to the food bank’s various programs and over 400 local non-profit partners.

 #sandiego #makethingsbetter #sandiegofood #sandiegocommunity #partnership
Promoted to Account Supervisor and celebrating five years at NST? Is there anything Natalie DeAngelo CAN’T do?! 

Needless to say, Natalie is an absolute rockstar. Her commitment to her clients, team player mentality and dedication to go above and beyond have helped her create award-winning work on behalf of her clients, including @cafoodandag, @missionfed, and @wd40triballife. 

When asked what advice she has for emerging PR pros she shared, “Never be afraid to learn something new. It can be easy to fall into your comfort zone and only stick to what you’re good at. But having a learning mindset can open up new opportunities.” 

#Promotion #Anniversary #Congratulations #SanDiego #PublicRelations #WeAreNST #RedefiningPR
As a women-owned agency, we know how important it is for women to have a seat at the table. Throughout our 50 years in business, women have played a pivotal role in our agency’s success and longevity. 

We are continually inspired and empowered by the women at our agency, in our community and across the PR industry. 

Happy International Women’s Day! 

#InspireInclusion #InternationalWomensDay #EmbraceEquity #EmbraceInclusion #WomanOwned #FemaleLeadership #WomenOfWorldcom
Celebrating a new chapter at @missionfed! 

NST recently attended the retirement celebration of CEO Debra Schwartz, recognizing her significant contributions alongside Mission Fed’s community partners. We’re honored to have supported Mission Fed under Debra’s leadership and look forward to continuing our collaboration with CEO Doug Wright.

#MissionFed #Retirement #Congratulations #SanDiego #PublicRelations
A DM from a @bravotv Housewife and crafting your vision board for 2024? Just another day in the life here at NST! 

Follow along as Account Executive Vanessa Rock shares a behind-the-scenes glimpse at what it’s like to be part of the NST team. 

Want this to be your day? View our open positions at the #linkinbio. 

#SanDiegoPR #WeAreNST #RedefiningPR #Hiring #DayInTheLife #PublicRelations #AgencyLife #PublicRelationsAgency #SanDiego
NST’s involvement in the community has been a critical part of our business for 50 years. We learned early on that having a purpose-driven organization – one that makes our communities and world better – provides inspiration to a variety of stakeholders and generates both personal and professional success. 

Check out our most recent blog post, penned by NST President Teresa Siles, as she dives into the first of 12 lessons - how to go ‘Deep Into Community.’ 

Click the #linkinbio to read. 

#RedefiningPR #WeAreNST #SanDiegoPR #Anniversary #Community #MakeThingsBetter #SanDiego #PublicRelations #CommunityRelations