About
At Nuffer, Smith, Tucker, we’ve got our sights set on something big: redefining the public relations industry. This means helping others abandon the perception of PR as a wheel of propaganda, churning and burning self-serving, bias-driven news releases. Instead, we see PR as something bigger, greater and far more meaningful. We define public relations not by tactics or strategies, but rather by frameworks for strategic thinking, relationship building, creating connections, storytelling and producing results.
This new way of defining PR is not about abandoning what works – it’s about building on it, constantly growing our toolkit, looking for inspiration across disciplines, and giving all efforts modern and forward-thinking relevancy.
Our Values
At NST, our values are more than words on paper. They are our North Star guiding our decisions big and small, and we love it when we have the opportunity to partner with clients who share our commitment to:
- Push ourselves to explore.
- Commit to quality and add value every time.
- Be candid and kind.
- Take ownership and do the right thing.
- Balance hard work and fun while supporting one another.
- Seek out diverse perspectives.
- Get shit done.
Our Purpose
Not only do we help other organizations uncover their social purpose, we are also a purpose-driven company that believes in making a difference. At NST, our purpose is to better ourselves, our partners and the world around us. We live this purpose day in and day out through our commitment to exploration; client service; diversity, equity and inclusion; and initiatives like Make Things Better.
We Are NST
Our History
How It Started
The journey to modern-day Nuffer, Smith, Tucker began in 1974 when Dave Nuffer and Bob Smith opened a political campaign agency and special-projects division of San Diego-based advertising agency Phillips-Ramsey. Their first client was the Dairy Council of California, an organization the agency continues to support to this day.
The agency quickly grew, becoming deeply entrenched in the San Diego community. Kerry Tucker joined the team in 1980 and grew the agency’s reputation as a leader in the agri-food space. From 2000 to December 2016, the agency was led by Bill Trumpfheller, a champion of local nonprofit organizations, universities and businesses.
How It’s Going
In 2020, Teresa Siles, Mary Correia-Moreno and Price Adams — with a tenure at NST of more than 15 years each — acquired the firm, vowing a commitment to the agency’s values that made it successful in the past, while embracing a spirit of exploration, evolution and organizational agility. Since then, the trio has focused the agency on three strategic priorities: people, partners and promotion. Through these priorities, the agency’s leaders are taking aim on ensuring the team has the skills, training and resources it needs; providing value to our client partners; and telling the story of NST. As an extension of these efforts, the firm has introduced its Make Things Better initiative and diversity, equity and inclusion commitment.
Our Adventures
NSTers kicked off the holiday season by yapping over a Friendsgiving feast! Cheers to our NST family 🥂🦃🧡
These past few months have been busy, and we’ve been working diligently to drive results and make our clients proud. Check out some of our recent client wins:
🗞️ To support the opening of @nsmsandiego, NST blanketed San Diego with media coverage, including all local broadcast stations and prestigious publications like the @sandiegouniontribune, sharing the museum’s inspirational mission across the region.
🎉NST helped @mcdonalds’s Owner and Operator Chris Rowe partner with @star_pal – a nonprofit focused on building positive relationships between youth and law enforcement, the San Diego Police Department and other local law enforcement agencies – to host a Burgers & Badges Trick-or-Treat event and earn media coverage highlighting the successful community-building event.
📸 To support upcoming @sdmts campaigns aimed at increasing ridership, NST executed a content shoot to showcase the Trolley as a go-to, reliable source of transportation to and from the @sandiegostateuniversity campus.
Head to our website to learn more about our capabilities and how we can help elevate your brand!
NSTers took to the courts and showed off their pickleball prowess! @usopen, we’re coming for ya! 😉
Baseball, hot dogs and yapping the night away = a perfect evening at NST ⚾🌭 #Padres #pragency #publicrelations
There’s no better way to end the day than attending @leadsandiego`s Visionary Awards! Cheers to everyone who helped curate such a wonderful night. ⭐
Officially in our “city girl” era! We’re excited to share a first peek into our new office in the heart of San Diego.
#publicrelations #pragency #sandiegoPR
Clients are increasingly turning to NST to build out their influencer marketing strategies, and our team works hard to ensure we’re always elevating our capabilities. From brand partnerships to UGC collaborations and gifting campaigns, NST knows how to leverage the power of influencers to support client objectives. Swipe to learn more about our approach!
It’s been a busy couple of months at NST, and we’ve celebrated quite a few client wins:
📺 Impressive television placements — Alongside agency partner @intlpromotions, NST helped place multiple @wd40brand products on Netflix’s hit show Tires, a show centered around a fictional auto shop, which is popular among auto enthusiasts, a key client target.
🎬 Elevated commercial production — To support new client @cawalnuts Feel Good Summer campaign, NST produced a 30-second commercial to amplify the new campaign messaging.
📱National social shares — NST provided on-site support for loyal @mcdonalds customer, Stan, at his 103rd birthday celebration at a local restaurant. The segment originally aired on @nbcsandiego and made its way to the @todayshow Instagram!
Check out the link in our bio to learn more about what we do!
As part of our Make Things Better initiative - focused on fighting nutrition and food insecurity - we’ve been lucky enough to volunteer recently with local organizations like @sdfoodbank and @sbcssandiego. Follow these organizations to stay tuned for more opportunities to get involved and make things better!
No better feeling than checking everything off a lengthy to-do list!
#publicrelations #pragency
