About
At Nuffer, Smith, Tucker, weโve got our sights set on something big: redefining the public relations industry. This means helping others abandon the perception of PR as a wheel of propaganda, churning and burning self-serving, bias-driven news releases. Instead, we see PR as something bigger, greater and far more meaningful. We define public relations not by tactics or strategies, but rather by frameworks for strategic thinking, relationship building, creating connections, storytelling and producing results.
This new way of defining PR is not about abandoning what works โ itโs about building on it, constantly growing our toolkit, looking for inspiration across disciplines, and giving all efforts modern and forward-thinking relevancy.
Our Values
At NST, our values are more than words on paper. They are our North Star guiding our decisions big and small, and we love it when we have the opportunity to partner with clients who share our commitment to:
- Push ourselves to explore.
- Commit to quality and add value every time.
- Be candid and kind.
- Take ownership and do the right thing.
- Balance hard work and fun while supporting one another.
- Seek out diverse perspectives.
- Get shit done.
Our Purpose
Not only do we help other organizations uncover their social purpose, we are also a purpose-driven company that believes in making a difference. At NST, our purpose is to better ourselves, our partners and the world around us. We live this purpose day in and day out through our commitment to exploration; client service; diversity, equity and inclusion; and initiatives like Make Things Better.
We Are NST
Our History
How It Started
The journey to modern-day Nuffer, Smith, Tucker began in 1974 when Dave Nuffer and Bob Smith opened a political campaign agency and special-projects division of San Diego-based advertising agency Phillips-Ramsey. Their first client was the Dairy Council of California, an organization the agency continues to support to this day.
The agency quickly grew, becoming deeply entrenched in the San Diego community. Kerry Tucker joined the team in 1980 and grew the agencyโs reputation as a leader in the agri-food space. From 2000 to December 2016, the agency was led by Bill Trumpfheller, a champion of local nonprofit organizations, universities and businesses.
How Itโs Going
In 2020, Teresa Siles, Mary Correia-Moreno and Price Adams โ with a tenure at NST of more than 15 years each โ acquired the firm, vowing a commitment to the agencyโs values that made it successful in the past, while embracing a spirit of exploration, evolution and organizational agility. Since then, the trio has focused the agency on three strategic priorities: people, partners and promotion. Through these priorities, the agencyโs leaders are taking aim on ensuring the team has the skills, training and resources it needs; providing value to our client partners; and telling the story of NST. As an extension of these efforts, the firm has introduced its Make Things Better initiative and diversity, equity and inclusion commitment.
Our Adventures
Surrounding yourself with people who challenge and inspire you not only sparks big ideas, but also pushes you to be better.
In the eighth blog post of her series, Teresa discusses why surrounding yourself with people who have different knowledge, areas of expertise and perspectives than you has helped her grow and has set NST apart from other agencies over the last five decades.
Read more at the link in our bio!
As a C-suite executive, we highly recommend checking out NST for any communications, design, social media management, and strategic planning needs. ๐
#trendingaudio #reelstrend #relatable
Weโre excited to share Adriana Villaโs and Elle Seelerโs promotions to account executives. Congratulations to Adriana and Elle for always getting sh*t done, exploring new skills and being a joy to work with.
#promotion #NST #pragency #hiring #sandiegoPR
One thing about us? We LOVE chatting about the best ways to achieve our clientsโ goals! Very strategic, very cutesy ๐
#PRstrategy #PRagency #sandiego
Our team had the honor of volunteering with @RMHCSanDiego as a part of our Make Things Better initiative! โค๏ธ From preparing meals to learning more about how RMHC supports families in San Diego, it was the perfect evening spent giving back to our local community. #NST #RonaldMcDonaldHouse #SanDiego #GivingBack #Makethingsbetter #RMHCSD
Our team had the honor of winning six Edward L. Bernays Awards recently, including two best in show awards. Congratulations to our entire team, especially those working with @wd40brand, @cafoodandag and @rmhcsandiego.
๐ This Halloween, we went retro! ๐ถ In honor of 50 years in business, we decided on a โ50s theme to get into the Halloween spirit! ๐โจ Swipe to see all the fun!
#NST #Halloween #throwback #SanDiego #corporatelife #publicrelationsagency
So, we are basically influencers on our NST 2024 brand trip!
#NSTretreat #companyretreat #corporatelife #brandtrip #bonding #workbesties
We are so grateful to have taken the past few days to reflect, put in the work and set intentions for the coming calendar year! Making sure everyoneโs voices are equally heard is at the center of our internal values, and it makes us stronger as an agency every year.
#NSTretreat #companyretreat #corporatelife #companytrip #bonding #workbesties
๐ Say hello to Eliese, our new(ish) account supervisor. She is ready to bring her strategic communications expertise and leadership to NST.
#NSTteam #newhire #PRagency #corporatelife
