Rebuilding Together Tradesperson of the Year Contest, Presented by
Nuffer, Smith, Tucker was tasked by client
NST developed a compelling integrated program to garner interest from the target audiences identified and drive retailer participation and quality merchandising.
To reach key audiences, NST partnered with tool expert and avid DIYer Chris Grundy, host of DIY Network’s "Cool Tools" and "DIY Dominator," to be the spokesperson for the Rebuilding Together® Tradesperson of the Year™ contest and the face of
By implementing a universal communication platform for all of WD-40 Brand’s core end-users and creating online product use education videos with Grundy, NST leveraged his industry credibility to communicate key messages to the brand’s core audiences and help increase brand engagement. NST coordinated commercial production, video shoots, trade shows and PR appearances for Grundy across the country and promoted the contest and product uses through media partnerships, skilled trade association partnerships, and PR and social media outreach.
- 33 million skilled trade professionals reached by campaign.
- 13 million impressions from trade-related publications covering the contest.
- 1.3 million impressions garnered through 11 broadcast stations, including mentions on DIY Network’s "Cool Tools."
- 12,000 votes cast in the contest, with nearly 200 people nominated.