Color Bars

Ocean Mist Farms Website Refresh

The Challenge

Nuffer, Smith, Tucker initially worked with Ocean Mist Farms to design a website aimed at growing demand for artichokes and educating consumers about artichoke preparation. After two years of the site performing well, Ocean Mist Farms and NST wanted to take it to the next level in 2009.

The Tactics

NST surveyed Ocean Mist Farms’ online affinity club members, assessed the current site and determined it needed a way for consumers to communicate with Ocean Mist Farms and increase two-way dialogue. NST also recognized video as a powerful tool to help educate consumers about artichoke preparation and uses, a key objective for the website.

NST added video to many of the pages as a way to quickly and visually illustrate complex instructions. The team revamped the recipe section, allowing consumers to rate and review recipes and submit their own, and updated recipe search capabilities. The trade section was updated to allow retailers to order point of sale materials and the press room was updated so that logos and images could be downloaded.

NST also added social media icons and links throughout the site and the "Share This" application to make content easily sharable. Previously text-heavy sections of the website were reworked, and a clean directory of images and a sub-directory improved ease of site navigation.

The Results

After the updates, NST compared May 2009 statistics to May 2010 statistics and found:

  • 37% increase in unique visitors.
  • 39% increase in average session length.
  • 40% increase in average page views per visit.
  • 500% increase in video views.
  • 91% increase in club members.

Interested in what Nuffer, Smith, Tucker PR can do for you?