NST’s Long-Standing Collaboration with San Diego State University

The Challenge

Since the mid-1990s, Nuffer, Smith, Tucker has worked with San Diego State University on a variety of branding, marketing and public relations projects. After successfully helping launch the Centennial Celebration for SDSU, NST was tasked to revamp communications and brand positioning efforts for the university.

The Tactics

Using the Centennial Celebration as a vehicle for the new communications and branding platform, NST was part of the team that created a new tagline for the university, updated the format of the university magazine and implemented new online strategies.

To unite ongoing media partnerships and community support after the Centennial Celebration, NST helped establish SDSU Month, a month-long celebration of SDSU’s connection and involvement within the region through special events on campus and in the community.

NST also developed the strategic plan for several alumni outreach programs. As a member of the Campanile Foundation Board, then NST President Bill Trumpfheller helped develop a brand positioning strategy for the university’s first comprehensive fundraising campaign. Trumpfheller also served as the head of a committee that created the positioning for the fundraising campaign for the new Parma Payne Goodall Alumni Center, which celebrated its grand opening in October 2009.