Our Story


Nuffer, Smith, Tucker is an independent public relations agency offering comprehensive communication and strategic planning services, and in-house graphics, website and interactive capabilities. With a team of 25 and offices in San Diego, California, and Tijuana, Mexico, we are a binational company serving clients on both sides of the border.

Our agency’s first days date back to April 1974 when Dave Nuffer and Bob Smith opened a political campaign firm and special projects division of Phillips-Ramsey, a San Diego-based ad agency. From modest beginnings quickly sprang a full-service public relations and communications agency working with a diverse set of clients throughout California. The Dairy Council of California was our first client and remains a client to this day. Kerry Tucker joined the team in 1981 and still serves as chief strategic counsel for the firm.

Nuffer, Smith, Tucker is now led by Bill Trumpfheller who started as an intern at the agency more than 30 years ago. Over the decades, we have had the pleasure of working with notable brands and groundbreaking campaigns. In 2016, our ongoing work and the growing need for cross-border communication in the Cali Baja Mega Region led us to launch the region’s first and only binational public relations firm complete with an office in Tijuana, Mexico.

Global Reach

While we call San Diego and Tijuana home, our reach doesn’t end there. As a member of Worldcom Public Relations Group, Nuffer, Smith, Tucker is linked to more than 100 other independent firms across the globe. Through Worldcom, we are able to offer:

  • Seamless service for national, international and multinational clients
  • Inside perspectives on important media markets
  • Culturally sensitive campaigns
  • Access to specialized expertise in a variety of countries and industries

Community Involvement

Giving back is not something we do to pad our resumes, it’s at the core of who we are. Nuffer, Smith, Tucker team members want to make a difference not only in the geographic communities in which we live and work, but also within the sectors in which our clients operate. From serving on boards of directors to volunteering at events, giving back happens across all levels of the organization. A few organizations we, either as an agency or as individuals, are involved with include: