Our Story


Nuffer, Smith, Tucker is an independent public relations agency offering comprehensive communication and strategic planning services, and in-house graphics, website and interactive capabilities. With a diverse team based in San Diego, California, we are dedicated to pushing ourselves, our industry and our clients forward.

Our agency’s first days date back to April 1974 when Dave Nuffer and Bob Smith opened a political campaign firm and special projects division of Phillips-Ramsey, a San Diego-based ad agency. From modest beginnings quickly sprang a full-service public relations and communications agency working with a diverse set of clients throughout California. The Dairy Council of California was our first client and remains a client to this day. Kerry Tucker joined the team in 1981 and still serves as chief strategic counsel for the firm.

From 2000 to December 2016, the agency was led by Bill Trumpfheller – a zealous champion of local nonprofit organizations, universities and businesses. NST’s ties to the San Diego community grew even deeper through Trumpfheller’s tenure at the agency. After his death in December 2016, Teresa Siles was named managing director and serves in that role today.

Our Legacy Leaders

Dave Nuffer

Dave Nuffer

Dave Nuffer, fondly remembered as "Mr. Public Relations in San Diego" co-founded Nuffer, Smith, Tucker in 1974. Over five decades in the public relations industry, Nuffer developed a reputation as the go-to man for strategic communications. He served countless nonprofit organizations and community groups, always sharing a smile with those around him. His love for public relations was only rivaled by baseball and mariachi music.

Bob Smith

Bob Smith

Bob Smith co-founded Nuffer, Smith, Tucker in 1974 after serving as chairman of Phillips-Ramsey. He played a key role through the years as the agency’s source for developments in the field of management and was a pioneer of our strategic planning practice area. In 1980, Smith advocated for NST to establish a Business Advisory Board where community leaders could share advice, cementing the agency’s relationships in the San Diego business community.

Bill Trumpfheller

Bill Trumpfheller

Bill Trumpfheller served as president of Nuffer, Smith, Tucker from 2000 to 2016 and helped grow the agency into a modern communications firm skilled in branding, marketing and crisis communications. Trumpfheller’s big personality and dedication to bettering the community was felt by employees, clients and business leaders throughout San Diego.

Global Reach

While we call San Diego home, our reach doesn’t end there. As a member of Worldcom Public Relations Group, Nuffer, Smith, Tucker is linked to more than 100 other independent firms across the globe. Through Worldcom, we are able to offer:

  • Seamless service for national, international and multinational clients
  • Inside perspectives on important media markets
  • Culturally sensitive campaigns
  • Access to specialized expertise in a variety of countries and industries

Community Involvement

Giving back is not something we do to pad our resumes, it’s at the core of who we are. Nuffer, Smith, Tucker team members want to make a difference not only in the geographic communities in which we live and work, but also within the sectors in which our clients operate. From serving on boards of directors to volunteering at events, giving back happens across all levels of the organization. A few organizations we, either as an agency or as individuals, are involved with include: