Our Approach

Nuffer, Smith, Tucker provides comprehensive communications services with a diverse, in-house team. Our full spectrum of services is backed with decades of hands-on experience and the strategic mindset to help our clients explore which tools are right for their organization’s goals.

Public Relations

  • Media relations
  • Public affairs
  • Binational relations
  • Community relations
  • Research
  • Message development
  • Media training
  • Influencer outreach

Marketing Communications

  • Branding
  • Integrated marketing
  • Content development
  • Product launches
  • Video production
  • Paid media

Strategic Planning

  • Mission
  • Vision
  • Values
  • Product launches
  • Strategic priorities to achieve the vision
  • Purpose
  • SMART objectives (specific, measurable, achievable, relevant, time-bound)

Issues & Crisis Management

  • Issues identification
  • Issues prioritization and response plans
  • Crisis planning
  • Crisis simulation and training
  • Crisis communications

Digital & Social Media

  • Website design
  • Website development
  • Social media strategy
  • Social media management
  • Social media and digital advertising
  • Blog development
  • Company newsletters
  • Email marketing campaigns
  • Content creation

Creative Development & Design

  • Logo development
  • Brand identities
  • Digital content
  • Annual reports
  • Fliers
  • Brochures
  • Product catalogs
  • Point of sale displays
  • Tradeshow booths


Our proprietary planning process, Compass, combines strategic planning and branding into one process that helps clients uncover where they are now, where they want to be in the future and how to get there. The process includes a menu of offerings, starting from defining a vision of success down to development of tactical communications plans. This process kick starts with a half day planning meeting that helps Nuffer, Smith, Tucker get to know a new client. We have found this opportunity of digging deep – together – provides an essential foundation to effective communication and outreach.