Generated by All in One SEO Pro v4.9.10, this is an llms.txt file, used by LLMs to index the site. # Nuffer, Smith, Tucker Nuffer, Smith, Tucker is a leading public relations, strategic planning and communications firm located in San Diego dedicated to pushing ourselves, our industry and our clients forward. ## Sitemaps - [XML Sitemap](https://nstpr.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Blog](https://nstpr.com/blog/) - Read the latest PR insights, trends and musings from Nuffer, Smith, Tucker’s blog - [Nuffer, Smith, Tucker Selects Workforce Support for Women as 2026 ‘Make Things Better’ Cause](https://nstpr.com/blog/nuffer-smith-tucker-selects-workforce-support-for-women-as-2026-make-things-better-cause/) - As a 50+ year old organization that is now female-owned, Nuffer, Smith, Tucker (NST) is introducing workforce support for women as the newly committed Make Things Better cause for this year. The 2026 cause was selected after a team vote, showcasing the team's drive to help remove barriers that prevent women, especially those in under-resourced - [How to Write a CTA Worth Clicking On](https://nstpr.com/blog/how-to-write-a-cta-worth-clicking-on/) - As part of our ongoing monitoring of trends in advertising, email marketing and public relations, NST is always looking for new ways to help clients improve their call to action (CTA). In the digital age we live in, people are spending less time reading brand emails. In fact, a report from Statista states that people - [Pun Intended — When to Pun & When to Run](https://nstpr.com/blog/pun-intended-when-to-pun-when-to-run/) - Explore the impact of puns in marketing campaigns: from Ben & Jerry's sweet success to lessons on cultural sensitivity. Discover the art of strategic wordplay. - [Better Together: The Relationship Between PR And Marketing](https://nstpr.com/blog/better-together-the-relationship-between-pr-and-marketing/) - Dive into the evolving dynamics of PR and Marketing in our latest blog. Discover the reshaping of the communications industry, exploring real-life examples of collaborative success and understanding Nuffer, Smith, Tucker’s innovative approach to redefine public relations. - [Why Public Relations Counsel is Critical in the Cancel Culture Era](https://nstpr.com/blog/why-public-relations-counsel-is-critical-in-the-cancel-culture-era/) - In today’s cancel culture, public relations support is key to a successful crisis communications strategy. - [Cheers to National Cocktail Day](https://nstpr.com/blog/cheers-to-national-cocktail-day/) - Happy National Cocktail Day from the NST team to you! There’s nothing quite like a refreshing cocktail at the end of a long day. To celebrate, we’re sharing the team’s favorite cocktail recipes so you can sip along with us. Cheers! Melissa Rue Lower East Side “It’s pretty much a health drink. I mean it’s - [Thought Leadership: How to Become a Trusted Industry Expert](https://nstpr.com/blog/thought-leadership-how-to-become-a-trusted-industry-expert/) - When companies seek public relations support, their expectations may revolve around quick results or immediate return on investment (ROI). While some aspects of public relations can lend themselves to this approach, many PR strategies, like increasing brand awareness and establishing industry thought leadership, are more of a long game. Being viewed as a thought leader - [Public Relations 101: Building and Maintaining Relationships](https://nstpr.com/blog/public-relations-101-building-and-maintaining-relationships/) - How to build strategic relationships in your public relations career. - [The Benefits of Gratitude in the Workplace](https://nstpr.com/blog/the-benefits-of-gratitude-in-the-workplace/) - “Thank you.” How often do you say those two words? To some people, saying ‘thank you’ comes as second nature, but often, this small gesture can be forgotten when you’re in a rush, stressed or have too much on your plate. Have you ever asked for help on a project or picked up your Starbucks - [The Art of the Pitch: Embargo and Exclusive Pitching](https://nstpr.com/blog/the-art-of-the-pitch-embargo-and-exclusive-pitching/) - To embargo pitch or exclusive pitch, that is the question. Essentially, an embargo pitch is sharing information with a journalist before it becomes public knowledge, under the agreement that the journalist won’t publish the news before a certain date. An exclusive pitch is exactly as it sounds — you’re offering a pitch to one journalist - [Step into Leadership: How the LEAD Advance Program Inspires Growth and Collaboration](https://nstpr.com/blog/step-into-leadership-how-the-lead-advance-program-inspires-growth-and-collaboration/) - NST Account Supervisor Anja Riedel is a proud graduate of the 2024 LEAD Advance Program and highlights her experiences for those considering applying. - [The New Era of Earned Media: Affiliate Marketing for PR Pros](https://nstpr.com/blog/the-new-era-of-earned-media-affiliate-marketing-for-pr-pros/) - Earned media remains the golden standard in PR, central to the work of many PR professionals who have dedicated their careers to building lasting relationships with journalists. But the evolving landscape of paid and earned media has created a complex mix for PR professionals and marketing teams, creating new integration avenues for PR and marketing - [Bringing Professional Development to Life: How NST's Learning Manifesto Evolves in a Remote/Hybrid World](https://nstpr.com/blog/bringing-professional-development-to-life-how-nsts-learning-manifesto-evolves-in-a-remote-hybrid-world/) - Professional growth can't be one-size-fits-all in today's remote and hybrid workplaces. At Nuffer, Smith, Tucker (NST), learning is a living part of our culture–one that is driven by our people, our values and the dynamic world we work in. Growth isn't just recommended here; it's ingrained into how we work together, take risks, and strive - [Nuffer, Smith, Tucker named PR agency of record for Paso Robles Wine Country Alliance](https://nstpr.com/blog/nuffer-smith-tucker-named-pr-agency-of-record-for-paso-robles-wine-country-alliance/) - Paso Robles Wine Country Alliance (PRWCA), a cooperative marketing alliance of more than 500 wineries, growers and businesses in the region, selected Nuffer, Smith, Tucker (NST) as its PR agency of record, marking the beginning of a strategic partnership aimed at elevating the wine region’s profile among travelers. NST, with more than 50 years of - [Nuffer, Smith, Tucker Extends Food Security Initiative After Record Internal Engagement](https://nstpr.com/blog/nuffer-smith-tucker-extends-food-security-initiative-after-record-internal-engagement/) - After a vote from the team, Nuffer, Smith, Tucker (NST) is extending its commitment to nutrition and food insecurity for our 2025 Make Things Better initiative. The decision follows a banner year in which NST received 95% team participation (via volunteerism and/or financial contributions) in the company-wide program. Food insecurity touches every corner of San - [California Walnut Board and Commission Names Nuffer, Smith, Tucker Marketing & PR Agency of Record](https://nstpr.com/blog/california-walnut-board-and-commission-names-nuffer-smith-tucker-marketing-pr-agency-of-record/) - The California Walnut Board (CWB) and California Walnut Commission (CWC), representing more than 4,600 California walnut growers, selected Nuffer, Smith, Tucker (NST) as its domestic marketing and public relations agency of record, effective January 1, 2025. In this role, NST will introduce fresh thinking, and consumer marketing and PR strategies for the organization, leveraging more - [Navigating Viral Moments: Smells Like WD-40](https://nstpr.com/blog/navigating-viral-moments-smells-like-wd-40/) - Every PR professional's heart starts to race when they see that their client is trending on social media or all over the news. Why? Because a viral moment can feel like catching lightning in a bottle. You want to move fast but not so fast that you make a misstep. NST was faced with this - [New Year, Big Milestone: NST Celebrates 50th Anniversary with Key Learnings](https://nstpr.com/blog/new-year-big-milestone-nst-celebrates-50th-anniversary-with-key-learnings/) - 50 Years … it didn’t happen by accident. It took passion, grit, a commitment to doing good work, and constant exploration and evolution, not only by our company’s founders and leaders but also by each person who is part of Team NST. This remarkable accomplishment – being in business for five decades – is a - [Lesson 8: Surround Yourself with People Smarter Than You](https://nstpr.com/blog/lesson-8-surround-yourself-with-people-smarter-than-you/) - This column is part of a 2024 series celebrating learnings from NST’s 50 years in business. Each year, Nuffer, Smith, Tucker facilitates a meeting called Food Foresight where we pull together the brightest minds in food and agriculture to talk about everything from artificial intelligence and robotics, to shifts in demographics and values, and the - [Lesson 6: Use Strategy as Your Backbone](https://nstpr.com/blog/use-strategy-as-your-backbone/) - This column is part of a 2024 series celebrating learnings from NST’s 50 years in business. We’ve had the good fortune of working with companies that at times have been overflowing with ideas, many of them you might even consider good ideas. In these instances, leaders can be challenged by which ones to implement and - [Lesson 7: Fuel Your Passions to Find Inspiration](https://nstpr.com/blog/lesson-7-fuel-your-passions-to-find-inspiration/) - This column is part of a 2024 series celebrating learnings from NST’s 50 years in business. “I need a vacation” — we’ve all heard someone utter these words, usually in the midst of busy days and long “to do” lists. I’m lucky enough to have just returned from a trip myself — a week in Hawaii - [Lesson 5: Get Your Hands Dirty](https://nstpr.com/blog/lesson-5-get-your-hands-dirty/) - This column is part of a 2024 series celebrating learnings from NST’s 50 years in business. A learning and teaching culture has always been core to NST – and there is no better way to learn than to get your hands dirty by rolling up your sleeves, immersing yourself in your clients’ work and experiencing - [Lesson 4: Be humble. Be kind. Be a good friend.](https://nstpr.com/blog/lesson-4-be-humble-be-kind-be-a-good-friend/) - This column is part of a 2024 series celebrating learnings from NST’s 50 years in business. While humility as a quality of successful business leaders has received increased attention over the last several years — along with the concept of servant leadership — it was inherent in leaders from NST’s past long before it became - [Building Effective Client Relationships](https://nstpr.com/blog/building-effective-client-relationships/) - Nuffer, Smith, Tucker is set on redefining the role of public relations as something bigger, greater and more meaningful than its traditional definition. One way that we do this is by getting away from our desks (when we’re not working from home), rolling up our sleeves and constantly exploring the best strategies to help our - [Networking in the Pandemic Age](https://nstpr.com/blog/networking-in-the-pandemic-age/) - As we near the two-year mark of the pandemic, it’s evident that unfortunately, a return to normalcy is a way off. The pandemic has fundamentally changed how the San Diego business community – and society as a whole – behaves, communicates and interacts. With emerging variants and the scarcity of at-home tests, in-person meet-ups, dinners - [Storytelling Continues to be the Go-to Strategy](https://nstpr.com/blog/storytelling-continues-to-be-the-go-to-strategy/) - In 2022, we are overwhelmed by data. In many cases, organizations can become crippled by a slew of data and a lack of insight into what the data means and how they can use it. While using data points to support your claims is crucial, it isn’t enough to throw data at your stakeholders and - [Serving San Diego through Board Service](https://nstpr.com/blog/serving-san-diego-through-board-service/) - San Diego is commonly referred to as “America’s Finest City” – but what makes it so fine? According to The San Diego Foundation, the San Diego region is home to more than 11,000 nonprofit organizations advancing education, the environment, health and human services, and more. Those working and volunteering with these nonprofit organizations are pushing - [Military Economic Impact in San Diego](https://nstpr.com/blog/military-economic-impact-in-san-diego/) - Even if you aren’t originally from the San Diego area, you can guess that San Diego has a large military presence (we’ve all been to the USS Midway Museum). But did you know that San Diego is home to the largest concentration of U.S. military personnel in the world? In fact, San Diego is home - [We Need Arts, Culture, Tourism and Community](https://nstpr.com/blog/we-need-arts-culture-tourism-and-community/) - The pandemic disproportionately impacted the San Diego tourism industry, affecting arts and culture throughout our region. Between the stay-at-home order, working from home, and our “new normal” – most of us found solace in movies, music, podcasts, Netflix-binges, etc., demonstrating just how important the tourism industry is to our quality of life and mental wellbeing. - [Effective Presentations in the Digital Age](https://nstpr.com/blog/effective-presentations-in-the-digital-age/) - The National Institute of Mental Health estimates that more than 73% of adults are affected by a fear of public speaking. Despite that figure, you can’t escape presentations in public relations – even in the digital age. In fact, the digital age adds another layer of complexity. Meetings previously held in boardrooms and offices have - [Make ‘WFH’ Work Better for You](https://nstpr.com/blog/make-wfh-work-better-for-you/) - Three tips on how to make work from home a better and more productive experience. - [Listening in the Workplace – Easier Said Than Done](https://nstpr.com/blog/listening-in-the-workplace-easier-said-than-done/) - I’m an extrovert, which means people (especially in business) often assume I’m a terrible listener. In the corporate world, extroverts can be viewed as blunt, assertive, action-oriented and self-centered. These traits can cause coworkers to perceive extroverts as inauthentic, especially on digital meeting platforms like Zoom or Teams, where it can be harder to read - [Lesson Learned – Come Prepared with Solutions](https://nstpr.com/blog/lesson-learned-come-prepared-with-solutions/) - Everybody makes mistakes in the workplace, but your reaction to the mistake and the solutions you provide are what you will be remembered for. Mistakes don’t have to be career limiting. - [‘Personalized Marketing’ Is More Than a Buzzword](https://nstpr.com/blog/personalized-marketing-is-more-than-a-buzzword/) - Personalized marketing is more than a buzzword; it has become essential to marketing success. Learn how to use customized communications to effectively meet the needs and preferences of consumers. - [GA4 Metrics to Track in 2024](https://nstpr.com/blog/ga4-metrics-to-track-in-2024/) - Learn more about the different reports and what new data terms your team should be tracking to make the best use of your analytics in 2024 using Google Analytics’ GA4. - [Lesson 3: Empower and Invest in Others](https://nstpr.com/blog/lesson-3-empower-and-invest-in-others/) - NST’s New Learning Manifesto Continues Legacy of Mentorship This column is part of a 2024 series celebrating learnings from NST’s 50 years in business. “What happens if we train them and they leave,” asked one agency leader to another. “What happens if we don’t and they stay?” his colleague replied. I heard past NST President - [Cheers to 50 Years!](https://nstpr.com/blog/cheers-to-50-years/) - Thank You for Celebrating 50 Years of NST! Thank you to all the past and present NST team members, client partners and community leaders who helped us celebrate our 50th anniversary last week. San Diego Mayor Todd Gloria was in attendance to recognize all NST has contributed to the city and declare April 4 Nuffer, - [Lesson 2: Do The Right Thing](https://nstpr.com/blog/lesson-2-do-the-right-thing/) - This column is part of a 2024 series celebrating learnings from NST’s 50 years in business. I remember sitting at an NST retreat during the early 2000s when our ethics committee – a subset of 20-something NSTers – presented a draft ethics policy. From what I recall, it included principles like “do not lie,” “don’t - [Lesson 1: Go Deep Into Community](https://nstpr.com/blog/lesson-1-go-deep-into-community/) - As we celebrate NST’s 50th year in business, we recognize that a lot has changed, but many things remain the same. Our commitment to community is one of them. - [Nuffer, Smith, Tucker Selects Nutrition and Food Insecurity as Focus for ‘Make Things Better’ Initiative](https://nstpr.com/blog/nst-selects-nutrition-and-food-security-for-second-year-of-make-things-better-initiative/) - Nuffer, Smith, Tucker (NST) enters the second year of its companywide charitable initiative, Make Things Better, with a newly dedicated cause: nutrition security. - [Our Vision: Redefining PR](https://nstpr.com/blog/our-vision-redefining-pr/) - At Nuffer, Smith, Tucker, we’ve got our sights set on a vision to redefine the public relations industry. This means helping others abandon the perception of public relations as a wheel of propaganda, churning and burning self-serving, bias-driven news releases. Instead, we see public relations as something bigger, greater and more meaningful. We define public - [Nuffer, Smith, Tucker Earns Six PRSA Edward L. Bernays Awards](https://nstpr.com/blog/nuffer-smith-tucker-earns-six-prsa-edward-l-bernays-awards/) - Continuing to redefine public relations through campaigns that resonate across diverse industries and audiences, NST was honored with six awards at the San Diego and Imperial Counties Public Relations Society of America (PRSA) 2023 Edward L. Bernays awards, including the Bronze “Best of Show” Award. Each year, the San Diego/Imperial Counties PRSA chapter present the - [Combatting Misinformation for a More Informed Society](https://nstpr.com/blog/combatting-misinformation-for-a-more-informed-society/) - In the digital age, we are constantly bombarded with information from an array of sources. While the media plays a crucial role in keeping us informed, it is also largely susceptible to misinformation, which can lead to widespread confusion, polarization, and a decline in trust. Although TikTok takes much of the blame for misinformation today, - [Navigating the Creative Journey: 7 Career Insights for Emerging Designers](https://nstpr.com/blog/navigating-the-creative-journey-7-career-insights-for-emerging-designers/) - Discover key advice to navigate your journey to becoming a professional designer. - [As Reputation Drives Company Value, PR Deserves a Broader Role](https://nstpr.com/blog/as-reputation-drives-company-value-pr-deserves-a-broader-role/) - If you’re looking to improve your brand reputation, reach out to NST for a consultation today. - [NST: One Year Later](https://nstpr.com/blog/nst-one-year-later/) - NST shares an update one year after new ownership and the start of a pandemic. - [Recognizing our Leaders – Mary Correia-Moreno](https://nstpr.com/blog/recognizing-our-leaders-mary-correia-moreno/) - NST highlights NST Executive Vice President of Operations and Partner Mary Correia-Moreno. - [Recognizing our Leaders – Teresa Siles](https://nstpr.com/blog/recognizing-our-leaders-teresa-siles/) - From intern to partner, NST highlights Teresa Siles’ journey to leadership. - [Recognizing our Leaders – Price Adams](https://nstpr.com/blog/recognizing-our-leaders-price-adams/) - Executive Vice President and Partner Price Adams on the last 16 years at NST. - [News Literacy: When Sharing Does Not = Caring](https://nstpr.com/blog/news-literacy-when-sharing-does-not-equal-caring/) - As purveyors of news, all of us in the PR industry have a responsibility to help make the world more news-literate. We must stamp out mis- and disinformation and fake news and shine a spotlight on fact-based journalism. But how? News literacy is the ability to determine the credibility of news and other content, to - [Celebrating Hispanic Heritage Month](https://nstpr.com/blog/celebrating-hispanic-heritage-month/) - ¡Salud por la celebración de las culturas hispanas! Siempre debemos celebrar la belleza de las culturas hispanas, pero este mes es un buen mes para empezar. Cheers to the celebration of Hispanic cultures! It is always important to celebrate the beauty of Hispanic cultures, but this month it is particularly important to commemorate the many - [5 Reasons to Invest in PR During a Recession](https://nstpr.com/blog/5-reasons-to-invest-in-pr-during-a-recession/) - Recession, depression, economic crisis … whatever the term, pundits have been sounding the alarm over a looming downturn in the U.S. economy, which has started to reverberate through corporate America. And when potential profits are at stake, many organizations begin to tighten their belts. When it comes to weathering an economic storm, public relations – - [Cultivating Genuine Engagement with Elected Leaders](https://nstpr.com/blog/cultivating-genuine-engagement-with-elected-leaders/) - NST dives into how to create genuine relationships with elected officials to benefit client relations. - [Nuffer, Smith, Tucker: Then & Now](https://nstpr.com/blog/nuffer-smith-tucker-then-now/) - Forty-five years in the making, NST has come a long way. - [Capitalizing on the Social Media Activity of Elected Officials](https://nstpr.com/blog/capitalizing-on-the-social-media-activity-of-elected-officials/) - To ensure media coverage, NST shares tips on simplifying the “ask” for elected officials. - [NST Under New Ownership](https://nstpr.com/blog/nst-under-new-ownership/) - The vision of redefining PR at NST under new ownership. - [The Importance of Finding Balance](https://nstpr.com/blog/the-importance-of-finding-balance/) - Public relations is a high-stakes and high-demand industry. This means public relations professionals can end up burnt out and overworked if they don’t manage their workload and work-life balance properly. Keep in mind that PR professionals are also real people, trying to navigate their personal lives while balancing their careers. The truth is no one - [Transitioning From Student to PR Professional](https://nstpr.com/blog/transitioning-from-student-to-pr-professional/) - When you’re in college, everyone is always saying that the real world is completely different than a university setting. When college students hear this, we believe it, but we don’t realize how true it is. While majoring in journalism and media studies with an emphasis in public relations gives you an idea of what the - [The Future of TikTok in America](https://nstpr.com/blog/the-future-of-tiktok-in-america/) - TikTok’s rising popularity has caused concern from lawmakers who fear the app is sharing private user data with the Chinese Communist Party. The U.S. government is looking to pressure the company to sell from its Chinese ownership or face a potential ban. - [Education vs. Experience: Three Misconceptions Dispelled by Actually Working in PR](https://nstpr.com/blog/education-vs-experience-three-misconceptions-dispelled-by-actually-working-in-pr/) - For many aspiring PR professionals, your first introduction to the world of PR can look starkly different from what you learn inside a classroom – often being more reflective of the limited version of PR that is what traditionally comes to mind. - [Managing from the Middle – How to get the Most from your Influencer and Brand Relationships](https://nstpr.com/blog/managing-from-the-middle-how-to-get-the-most-from-your-influencer-and-brand-relationships/) - Over the past decade, influencer marketing has taken over most social media platforms. As brands continue to expand how they utilize influencers in their marketing and PR strategies, it is important for industry professionals to understand how to successfully manage relationships with influencers and drive strategy to achieve results, all while managing expectations – on - [NST President Teresa Siles in The San Diego Union-Tribune](https://nstpr.com/blog/nst-president-teresa-siles-in-the-san-diego-union-tribune/) - NST President and Partner Teresa Siles shares her insight on the internal and external benefits of organizational culture and values in The San Diego Union-Tribune. - [Lights, Camera, Action: How to Harness the Power of Corporate Videos](https://nstpr.com/blog/lights-camera-action-how-to-harness-the-power-of-corporate-videos/) - Video is, by far, the most popular type of online content in 2023. And video content that lives on your website has the potential to go far beyond the basics of showcasing your company’s capabilities. Push your organization to explore new types of corporate video content and help cultivate an emotional connection with your audience. - [Tom Gable Retires from Nuffer, Smith, Tucker](https://nstpr.com/blog/tom-gable-retires-from-nuffer-smith-tucker/) - A Reflection on a Notable PR Career and Advice to Those Taking the Reigns My last official day at Nuffer, Smith, Tucker Public Relations (NST) was March 31, 2023, eight years after merging Gable PR with NST on April 1, 2015. As I reflect on my career, I can’t help but reminisce on my first - [A Simple Guide to ADA Compliance for your Website](https://nstpr.com/blog/a-simple-guide-to-ada-compliance-for-your-website/) - All people should have easy access to read, see and understand the content of your website. This basic belief is the foundation for website ADA compliance. For some people, it’s not as simple as opening a web browser, navigating to your website URL, reading the words on a screen, looking at pictures, watching videos, clicking - [Living Our Purpose with ‘Make Things Better’ Initiative](https://nstpr.com/blog/living-our-purpose-with-make-things-better-initiative/) - There’s no doubt NST has a long history in the San Diego community and in the communities in which we do business. Just about everywhere we go, we hear stories of how our company’s founders and previous leaders contributed in significant ways to the causes they cared about – and we’re honored to carry forth - [Lessons From a Public Affairs Professional Turned PR Pro](https://nstpr.com/blog/lessons-from-a-public-affairs-professional-turned-pr-pro/) - The differences between public relations and public affairs are often written about, yet the parallels are ignored. - [Authentic Connections with your Audience](https://nstpr.com/blog/authentic-connections-with-your-audience/) - Reaching your target audiences is important, but sharing your message is more than just shouting through a megaphone. Authentically connecting with your audience makes all the difference. - [A Recipe for Creating Accessible Web Content](https://nstpr.com/blog/a-recipe-for-creating-accessible-web-content/) - Be sure to include SEO in your digital content to make it accessible. - [Three Times When It Pays to Invest in Research](https://nstpr.com/blog/three-times-when-it-pays-to-invest-in-research/) - An initial investment in research may pay off in the long run according to NST. - [The Perks of User-Generated Content](https://nstpr.com/blog/the-perks-of-user-generated-content/) - Why user-generated content adds to public relations strategy. - [Farm to Corporate Table: Business Practices Grown on A Walnut Farm](https://nstpr.com/blog/farm-to-corporate-table-business-practices-grown-on-a-walnut-farm/) - Growing up on my family walnut farm in Hollister, California, I was oblivious to the unrelenting challenges my father faced each harvest year. From unknown weather conditions or water availability to external market factors, farming is arguably one of the most volatile and risky businesses, even in our current modern world. Today, as a public - [Harnessing the Power of TikTok](https://nstpr.com/blog/harnessing-the-power-of-tiktok/) - TikTok is the newest addition to the social media scene and it’s taking the world by storm. In just four short years, TikTok has amassed 1 billion monthly active users – surpassing Twitter, Telegram, Reddit, Pinterest and Snapchat. With users spending more than 10 minutes per day on the platform, TikTok has also claimed the - [The Power of an Integrated Outreach Campaign](https://nstpr.com/blog/the-power-of-an-integrated-outreach-campaign/) - Does your integrated communications campaign take a holistic outreach approach? If you didn't get BINGO, reach out to NST Today! In public relations, earned media – content created by a third-party source that is not paid – is often at the crux of outreach plans and campaigns; it’s a PR pro’s bread and butter. While - [The QR Code Comeback](https://nstpr.com/blog/the-qr-code-comeback/) - From restaurant menus to advertisements, this evolving technology doesn’t seem to be slowing down As we enter the final months of 2021, it’s safe to say that most of us have utilized QR codes more in the last 18 months than we have in the last several years, and the trend toward touchless technology doesn’t - [Setting the Foundation for a Successful Blog](https://nstpr.com/blog/setting-the-foundation-for-a-successful-blog/) - Is your blog not living up to its full potential? Or maybe you’ve been putting off starting one out of fear you can't keep it up? We recognize that using a blog to connect with your audience may not be the most groundbreaking suggestion, but a well-curated and relevant blog remains an extremely valuable communications - [PR for Nonprofits: Four Tips for Driving Value from Public Relations](https://nstpr.com/blog/pr-for-nonprofits-four-tips-for-driving-value-from-public-relations/) - At NST, we’ve had an opportunity to work with a number of nonprofit and community organizations throughout our more than 47 years in business. Our agency has been fortunate enough to support several leading mission-driven organizations, including the American Red Cross, the California Association of Food Banks, Challenged Athletes Foundation, Community HousingWorks, Ronald McDonald House - [San Diego PR Agency Bolsters Government Relations and Agriculture Capabilities](https://nstpr.com/blog/san-diego-pr-agency-bolsters-government-relations-and-agriculture-capabilities/) - Dylan Lomanto Joins Nuffer, Smith, Tucker as Government Relations and Public Affairs Specialist In support of growing client needs for government affairs and California agriculture industry connections, Nuffer, Smith, Tucker (NST) adds Dylan Lomanto as a government relations and public affairs specialist. Lomanto brings valuable experience to the San Diego PR agency’s government affairs practice - [The Lost Art of the Cover Letter](https://nstpr.com/blog/the-lost-art-of-the-cover-letter/) - As businesses plan for office re-entry after more than a year and a half of remote work and a scaled back workforce, the need to find the right talent is more important than ever. Landing the job of your dreams may have been difficult before the pandemic, but it’s become even more competitive now that - [Productivity vs. Efficiency. What Should PR Pros Aim For?](https://nstpr.com/blog/productivity-vs-efficiency-what-should-pr-pros-aim-for/) - Have you looked at the clock during your workday and wondered how the day escaped you? Maybe you felt as though you couldn’t accomplish all that you had planned for that day, or even that there simply wasn’t enough time to check off your ongoing to-do list that seems to continuously grow. No matter the - [San Diego Union-Tribune Op-Ed from NST President and Partner Teresa Siles: San Diego businesses are eager to reopen. Here’s what they should keep in mind](https://nstpr.com/blog/san-diego-businesses-are-eager-to-reopen/) - The article below originally appeared as an Opinion-Editorial piece by NST President and Partner Teresa Siles in The San Diego Union-Tribune on Wednesday, June 16, 2021. With the elimination of the tiered system in California and low COVID-19 case rates, San Diego businesses of all stripes are eager to reopen, move on and make way - [7 Key Metrics to Measure in Google Analytics](https://nstpr.com/blog/7-key-metrics-to-measure-in-google-analytics/) - Use Google Analytics to enhance your strategic public relations plan. - [Ten ‘Landmines’ to Navigate Before Your Next Crisis](https://nstpr.com/blog/ten-landmines-to-navigate-before-your-next-crisis/) - Manage landmines as you develop your crisis communication plan. - [What is a Style Guide and Why Do You Need One?](https://nstpr.com/blog/what-is-a-style-guide-and-why-do-you-need-one/) - NST shares the benefits of a style guide for cohesive communication. - [What New Grads Should Look for in the Job Search](https://nstpr.com/blog/what-new-grads-should-look-for-in-the-job-search/) - New graduates on the job hunt should consider these factors. - [NST Adds Local Firepower with New Team Member](https://nstpr.com/blog/nst-adds-local-firepower-with-new-team-member/) - New account executive joins NST with focus on local media. - [Is it Time to Review Your Company Values?](https://nstpr.com/blog/is-it-time-to-review-your-company-values/) - Define your company values with public relations agency Nuffer, Smith, Tucker. - [NST and the Port of San Diego Recognized by Statewide PIOs for Port Master Plan Update](https://nstpr.com/blog/nst-and-the-port-of-san-diego-recognized-by-statewide-pios-for-port-master-plan-update/) - In our work to redefine public relations, we consider ourselves lucky to have consistently partnered with clients who are equally dedicated to thinking outside of the box to achieve ambitious goals. One of those clients is the Port of San Diego, the innovative champion for the 34 miles of San Diego Bay waterfront along Chula - [Report Finds Employees a Top Priority of Business Leaders](https://nstpr.com/blog/report-finds-employees-a-top-priority-of-business-leaders/) - In the world of public relations, there is an important stakeholder group that sometimes gets overshadowed by customers, public officials and shareholders: employees. But that could be changing, as CEOs and CMOs representing businesses across the globe see retaining quality employees and attracting the best talent as the top issue influencing success over the next - [Nuffer, Smith, Tucker Amps Up Role Of Service Within San Diego Community](https://nstpr.com/blog/nuffer-smith-tucker-amps-up-role-of-service-within-san-diego-community/) - Continuing the agency’s legacy of involvement within the San Diego community, Nuffer, Smith, Tucker’s Managing Director Teresa Siles has been named to the San Diego Regional Chamber of Commerce’s board of directors and Vice President Price Adams was approved as a member of San Diego Rotary Club 33. As part of the San Diego Regional - [Button Up Your Influencer Marketing Partnerships](https://nstpr.com/blog/button-up-your-influencer-marketing-partnerships/) - Year over year, brands are spending more on influencer marketing campaigns. Even if you think you’re not familiar with an influencer campaign – you’ve likely been exposed to one. Brands partner with bloggers who create content for their blog, YouTube page or social platform (or all three!) around a specific topic such as fashion, food, - [The Secret is Out: Organizational Purpose Provides Benefits Beyond Altruism](https://nstpr.com/blog/the-secret-is-out-organizational-purpose-provides-benefits-beyond-altruism/) - It has been two years since I last wrote about the importance of defining an organizational purpose, or the end benefit to people or society at large. During that time, I’ve seen many people move from skeptics to supporters as evidence of the benefits of doing so continue to mount. From higher employee engagement and - [A Framework for Public Relations Measurement](https://nstpr.com/blog/a-framework-for-public-relations-measurement/) - Public relations is a notoriously difficult field in which to quantify success. After all, public relations practitioners are in the business of cultivating relationships and building trust, which are difficult metrics to measure. In order to prove value to the client, however, public relations firms need to directly correlate PR tactics with client success. When - [Nuffer, Smith, Tucker Celebrates National Agriculture Day, March 20](https://nstpr.com/blog/nuffer-smith-tucker-celebrates-national-agriculture-day-march-20/) - Every year, National Agriculture Day recognizes and celebrates the contributions of the agriculture industry – a sector near and dear to our hearts at Nuffer, Smith, Tucker. While organizations from a variety of industries have benefited from NST’s knowledge and discipline, we have built a business around a coast-to-coast agricultural clientele, and we still have - [Data Breach Equals Trust Breach](https://nstpr.com/blog/data-breach-equals-trust-breach/) - We live in a confusing time when it comes to data privacy and security. While many of us want more protection and security, surveys have shown that people are willing to give that up if they understand the end benefit of that use to their own lives. Last year, Deloitte’s Center for Industry Insights, conducted - [Twitter Talk](https://nstpr.com/blog/twitter-talk/) - The popularity of the Twitter meme took off in 2018. Twitter memes are tweet formats used by multiple accounts and are intended to relate to an audience, and usually make them laugh. Twitter users and popular brands such as Pop-Tarts, Target and others use this trend to generate engagement and entertain their followers. They take - [How Will Farms, Food Business React to Disruption?](https://nstpr.com/blog/how-will-farms-food-business-react-to-disruption/) - This article originally appeared in California Farm Bureau Federation’s Ag Alert. If there's a term describing business in the second decade of the 21st century, it's "disruption." Entrepreneurs uncovering untapped needs and creating new ones, combined with technological innovations that look a lot like science fiction, are pushing many traditional industry leaders off their perches. - [NST Wins Seven Edward L. Bernays Awards for Work with WD-40 Company, California Citrus Mutual and Ronald McDonald House Charities of San Diego](https://nstpr.com/blog/nst-wins-seven-edward-l-bernays-awards-for-work-with-wd-40-company-california-citrus-mutual-and-ronald-mcdonald-house-charities-of-san-diego/) - Agency Recognized for Consumer Product Marketing, Blogger Campaigns, Media Relations, Research, Direct Mail and Publications Thanks to its strategic and creative approach to public relations, Nuffer, Smith, Tucker took home seven awards from the 2018 Edward L. Bernays Mark of Excellence Awards hosted by the San Diego/Imperial Counties Chapter of the Public Relations Society of - [Nuffer, Smith, Tucker Expands Expertise With The Addition Of Two Team Members](https://nstpr.com/blog/nuffer-smith-tucker-expands-expertise-with-the-addition-of-two-team-members/) - Agency Welcomes Creative Manager and Account Executive Further developing its capabilities to create effective and meaningful marketing communications, media relations, community relations, strategic planning and digital and social media campaigns for its clients, Nuffer, Smith, Tucker adds two new hires with diverse professional backgrounds to the full-service agency. Jesse Mellon joins NST as creative manager - [Good People + Good Culture = Good for Your Bottom Line](https://nstpr.com/blog/good-people-good-culture-good-for-your-bottom-line/) - Good people are a business’ biggest asset, not just for the work they produce, but for the relationships and bonds they create that elevate your employees’ lives and the company’s culture. And that’s good for the bottom line. - [Finding the Right Internship – A How to Guide](https://nstpr.com/blog/finding-the-right-internship-a-how-to-guide/) - Public relations students hear time and time again about the importance of internships. Like any industry, internships play an important role in the PR world. Not only do they provide you with hands-on experience, but they also create opportunities to develop relationships with professional contacts that can help you propel your career. More important than - [Is This Thing On? - Why Your Business Should Start a Podcast](https://nstpr.com/blog/is-this-thing-on-why-your-business-should-start-a-podcast/) - As a business, hosting your own podcast can grow your relevancy by increasing exposure and strengthening relationships with your existing and target audiences. A podcast can also help differentiate you from competitors, increase brand loyalty, and provide additional content that can be promoted across social channels. But there are important considerations to think about before - [NST Takes on Plastic Free July](https://nstpr.com/blog/nst-takes-on-plastic-free-july/) - Reduce, reuse, recycle. These three words have been drilled into our heads since elementary school and continue to be at the forefront of conversations around the “plastics problem.” When juggling our busy daily routines, it can be hard to make choices that steer clear of the convenience single-use plastics can provide, but NST decided it - [Is it time for an influencer strategy?](https://nstpr.com/blog/is-it-time-for-an-influencer-strategy/) - If done right, influencer marketing can lead to engaging content that resonates with key audiences authentically. - [People Are Not Your Biggest Asset](https://nstpr.com/blog/people-are-not-your-biggest-asset/) - In 2001, Jim Collins debunked the old adage “people are your biggest asset” by asserting not just any people will do. Rather, Collins argued that “the right people” are in fact what drive great organizations. With this philosophy in mind, I am proud to share NST is promoting five team members, while also expanding our - [Variety is the Spice of Agency Life](https://nstpr.com/blog/variety-is-the-spice-of-agency-life/) - When I graduated from Gonzaga University in 2016, I had the vision of landing a corporate or nonprofit public relations job because I wanted to be passionate about the work I was doing. Fast forward to now, and here I am loving working at a PR agency and coming up on a year and a - [Big Changes on Social Media](https://nstpr.com/blog/big-changes-on-social-media/) - Social media platforms are constantly searching for the elusive advertising balance that keeps users, influencers and brands happy. Recently, several social media sites have made major changes that will significantly impact influencers and their brand partners. Take a look below to learn how your company can make the best use of these changes! YouTube The - [Unleashing the Power of LinkedIn](https://nstpr.com/blog/unleashing-the-power-of-linkedin/) - LinkedIn is more than a place to show your work experience, it also allows you to engage with top industry leaders while promoting your personal brand. Are you using it to its full potential? - [Joining a PR Agency Mid-Pandemic](https://nstpr.com/blog/joining-a-pr-agency-mid-pandemic/) - Elise Frankel Shares a Behind the Scenes Look at Starting as an Account Coordinator in June 2021 Like many recent grads, spending my last year and a half of college 100% online was a far cry from my original five-year plan. With the world in a state of uncertainty, the abyss of a jobless post-grad - [Diversify Your Social Media Strategy](https://nstpr.com/blog/diversify-your-social-media-strategy/) - How stable are the social networks we spend so much time and money working with? Over the past six months, we’ve seen a spike in brands taking a stand against social media platforms and their practices. We’ve also seen serious outages that took entire networks down. In July 2021, over 1,000 advertisers publicly joined the - [Top 5 Tools Every PR Pro Should Have](https://nstpr.com/blog/top-5-tools-every-pr-pro-should-have/) - Dynamic storyteller, strategic thinker, media maven – All descriptions of a great public relations professional. Behind every successful PR pro is an arsenal of tools that help make their job easier. With a slew of options out there, agencies can have a hard time deciphering which tools to invest in to simplify day-to-day tasks and - [The Importance of Professional Development](https://nstpr.com/blog/the-importance-of-professional-development/) - Professional development often falls by the wayside, but should be kept top of mind when looking to grow professionally. - [COVID-19 and the Broadcast Media](https://nstpr.com/blog/covid-19-and-the-broadcast-media/) - Broadcast media saw changes during Covid-19, let NST guide you in creating a PR strategy on new trends. - [How 2020 Changed Super Bowl LV Advertising](https://nstpr.com/blog/how-2020-changed-super-bowl-lv-advertising/) - Advertising changes with the times, but how did Covid-19 affect the Super Bowl? - [Creating an Authentic Brand Voice](https://nstpr.com/blog/creating-an-authentic-brand-voice/) - Let NST help your company develop an authentic brand voice that builds trust with your consumers. - [4 Tips to Get the Most from Your PR Internship](https://nstpr.com/blog/4-tips-to-get-the-most-from-your-pr-internship/) - Former NST intern shares her four main takeaways from her PR internship. - [SEO Didn’t Die, It Evolved – New SEO Best Practices For 2021](https://nstpr.com/blog/seo-didnt-die-it-evolved-new-seo-best-practices-for-2021/) - SEO has evolved, NST shares the best practices to take into 2021. - [NST Expands Strategic Leadership To Meet Growing Client Needs](https://nstpr.com/blog/nst-expands-strategic-leadership-to-meet-growing-client-needs/) - Bringing New Expertise, Relationships and Strategic Insights, new account director joins NST. - [NST Expands Agriculture Expertise With New Team Member](https://nstpr.com/blog/nst-expands-agriculture-expertise-with-new-team-member/) - New team member brings agriculture expertise to public relations agency. - [New Year, New Opportunities](https://nstpr.com/blog/new-year-new-opportunities/) - NST is hiring various positions in the new year, now under new ownership. - [New Words from the Year that left us Speechless](https://nstpr.com/blog/new-words-from-the-year-that-left-us-speechless/) - NST dives into the most popular words to come out of the last year. - [A Time to Debrief: 5 Business Learnings from 2020](https://nstpr.com/blog/a-time-to-debrief-5-business-learnings-from-2020/) - NST shares five business learnings from 2020. - [Giving Back During a Year that Took So Much](https://nstpr.com/blog/giving-back-during-a-year-that-took-so-much/) - NST offers public relations services to nurses looking to enter QuickFire Challenge. - [Breaking Through the Clutter with Video](https://nstpr.com/blog/breaking-through-the-clutter-with-video/) - How to utilize video to make more of an impact in your public relations strategy. - [Benefiting from PR Industry Collaboration](https://nstpr.com/blog/benefiting-from-pr-industry-collaboration/) - Learn how our Worldcom partnership and access to like-minded Public Relations professionals help us with global collaboration and to be #WorldcomStrong. - [Remembering Valerie Lemke: Founding Team Member and Former NST Vice President](https://nstpr.com/blog/remembering-valerie-lemke-founding-team-member-and-former-nst-vice-president/) - NST celebrates the life of Valerie Lemke, founding team member. - [Adjusting Social Media Strategy During a Pandemic](https://nstpr.com/blog/adjusting-social-media-strategy-during-a-pandemic/) - Eleven changes you should make to your social media strategy during a pandemic. - [How to Make the Most of a Virtual Meeting](https://nstpr.com/blog/how-to-make-the-most-of-a-virtual-meeting/) - Virtual meetings may be here to stay, see how to make the most of them. - [Special Report: COVID-19 Is The Pandemic We Worried About](https://nstpr.com/blog/special-report-covid-19-is-the-pandemic-we-worried-about/) - The 2020 Food Foresight report that saw Covid-19 coming. - [The 2020 Relevance Report Forecasts PR Trends](https://nstpr.com/blog/the-2020-relevance-report-forecasts-pr-trends/) - NST shares key findings of the 2020 Relevance Report survey. - [NST Wins Seven Edward L. Bernays Mark of Excellence Awards in 2019](https://nstpr.com/blog/nst-wins-seven-edward-l-bernays-mark-of-excellence-awards-in-2019/) - Award-winning public relations agency takes home seven Bernays marks of excellence. - [How to Get Verified on Facebook and Instagram](https://nstpr.com/blog/how-to-get-verified-on-facebook-and-instagram/) - Learn about the value of the blue checkmark and how your company can earn it. - [How to Make a National Media Story Work Locally](https://nstpr.com/blog/how-to-make-a-national-media-story-work-locally/) - To secure coverage, NST utilized tactics to make a national story work in the San Diego market. - [An Internship Worth Your Time](https://nstpr.com/blog/an-internship-worth-your-time/) - Why interns should seek a public relations agency that provides hands-on opportunities. - [Using a PSA to Drive Action](https://nstpr.com/blog/using-a-psa-to-drive-action/) - Drive awareness and action with a public service announcement. - [Dave Nuffer: Not Just Another ‘PR Guy’](https://nstpr.com/blog/dave-nuffer-not-just-another-pr-guy/) - Dave Nuffer, a leader at the forefront of redefining the role of public relations. - [[Media] Pitch Perfect](https://nstpr.com/blog/media-pitch-perfect/) - NST outlines the importance of a strong media pitch and outreach plan. - [On the Passing of Dr. Glen Broom](https://nstpr.com/blog/on-the-passing-of-dr-glen-broom/) - After the passing of Dr. Glen Broom, NST celebrates their partnership with SDSU and the beloved professor. - [Making the Most of an On-Location Media Event](https://nstpr.com/blog/making-the-most-of-an-on-location-media-event/) - Media events are a staple in public relations, but it takes more than an event date to make them a success. - [The Latest App Sensation: TikTok](https://nstpr.com/blog/the-latest-app-sensation-tiktok/) - Curious how TikTok may impact your business? Leave it to NST to explain. - [Does Your Company or Brand Add Value?](https://nstpr.com/blog/does-your-company-or-brand-add-value/) - Find your purpose make meaningful impacts with the help of Nuffer, Smith, Tucker. - [Ready to Visually Re-brand?](https://nstpr.com/blog/ready-to-visually-re-brand/) - If your company is ready to re-brand, reach out to Nuffer, Smith, Tucker today. - [The Art of Meeting Facilitation: Tips for Facilitating Productive Conversations](https://nstpr.com/blog/the-art-of-meeting-facilitation-tips-for-facilitating-productive-conversations/) - Redefining PR, NST shares details on the art of meeting facilitation. - [Nuffer, Smith, Tucker Strengthens Team With New Public Affairs Expertise](https://nstpr.com/blog/nuffer-smith-tucker-strengthens-team-with-new-public-affairs-expertise/) - Airport Authority veteran joins agency as Director of Public Affairs and Government Relations. - [Millennial and Gen Zers Choose YouTube, Instagram and Snapchat](https://nstpr.com/blog/millennial-and-gen-zers-choose-youtube-instagram-and-snapchat/) - Online usage is up with Millennial and Gen Z users, and YouTube, Instagram and Snapchat are the big winners. - [Fyre Festival and the Power of Influencers](https://nstpr.com/blog/fyre-festival-and-the-power-of-influencers/) - NST dives into the marketing and influencer campaign surrounding Fyre Festival. - [Ready or Not, Here Comes Gen Z. Is your brand ready?](https://nstpr.com/blog/ready-or-not-here-comes-gen-z-is-your-brand-ready/) - Look out Millennials, there are new cool kids in town! Generation Z – those born between 1995 and 2010 – now account for one third of the global population and represent $143 billion in spending power. With strong population representation comes strong consumer responsibility, and Gen Z takes the cake for putting their money where - [Code Smarter; Not Harder](https://nstpr.com/blog/code-smarter-not-harder/) - Tips and tricks for developers and coders alike *Disclaimer – this blog will likely only be understood by fellow coders, programmers and digital media managers. If you do not understand this blog, we don’t blame you. That’s why we hired Aaron. Reach out to NST today to utilize Aaron’s brain trust. Whenever I work on - [Ten Books PR Pros Should be Reading](https://nstpr.com/blog/ten-books-pr-pros-should-be-reading/) - At NST, our team members are driven to redefine the role of PR by constantly exploring beyond the status quo to uncover new solutions, take calculated risks, educate themselves and advance their industry. What better way to explore, grow and stay on top of industry trends and hone your craft than by reading books that - [Super Bowl Ad Trends We Expect to Last](https://nstpr.com/blog/super-bowl-ad-trends-we-expect-to-last/) - It’s no secret that the Super Bowl is one of the biggest television events of the year. And while the results of the big game might have mattered most to the fans and players of the Los Angeles Rams as they hoisted the Lombardi Trophy, it’s estimated that 22 percent of viewers mostly cared about - [Getting out into the community](https://nstpr.com/blog/getting-out-into-the-community/) - Since the onset of the COVID-19 pandemic, it’s remarkable how much our society has learned to accomplish from behind a computer screen. And, while these technological advances have proved successful for many business operations, there is still something to be said about in-person human interaction. As public relations professionals, our goal is to reach target - [Strategic Plans vs. Communications Plans – Breaking Down Their Roles](https://nstpr.com/blog/strategic-plans-vs-communications-plans-breaking-down-their-roles/) - Perhaps it’s simply an assumption fueled by similar terminology, but when I ask a prospective job candidate or new client whether they’ve had experience in developing strategic plans, they often conclude I’m referring to the development of strategic communications plans but they’re different processes that serve unique purposes. While communications planning and execution is our - [Create Action: 5 Tips to Effectively Communicate with Elected Officials](https://nstpr.com/blog/create-action-5-tips-to-effectively-communicate-with-elected-officials/) - Advocating in the government arena, be it local, state or federal, can be challenging. Elected officials, and their staff, are inundated with numerous tasks and requests daily, making it difficult to break through the noise and secure a meeting. When you finally secure a meeting to make your “ask,” how do you stand out and - [Personal Branding in a Digital World](https://nstpr.com/blog/personal-branding-in-a-digital-world/) - Ensure your personal brand reflects your goals both online and in-person As a result of the COVID-19 pandemic, many of us have moved from working in-person to remotely and have relied more heavily on personal websites and social media networks to receive and share information. This shift to virtual also means our social profiles have - [Finding your Dream Job](https://nstpr.com/blog/finding-your-dream-job/) - “If you find a job you love, you’ll never work again.” That famous quote from Winston Churchill truly sums up why the “Great Resignation” is currently happening. The pandemic and the associated rise of remote work have changed the way we view our lives and the world. Employees are leaving positions that no longer fuel - [SEO: Myth vs. Fact](https://nstpr.com/blog/seo-myth-vs-fact/) - Thanks to Google's secrecy around how its algorithms work and rank sites in search results, there are countless myths and misconceptions around search engine optimization (SEO). At times it can feel overwhelming, especially if you’re unfamiliar with best practices. There is no magic solution when it comes to SEO and because it can take a - [Motivational Tips for the Greatest Comeback Story of All Time: The Return to Office](https://nstpr.com/blog/motivational-tips-for-the-greatest-comeback-story-of-all-time-the-return-to-office/) - With droves of knowledge workers around the world returning to the office this month – in various models – there are likely lots of people excited for the steps toward a return to normal. There are also a lot of people who are anxious, stressed and scared. Change can be hard and returning to the - [Put Your Social Media Platforms to Work for You](https://nstpr.com/blog/put-your-social-media-platforms-to-work-for-you/) - Social media has become one of the most common means of communication for many, and for some, a catalyst to business success. According to Pew Research Center, just 5% of American adults used at least one social media platform in 2005. Today, that number stands at 72%. People of all walks of life find themselves ## Pages - [Homepage](https://nstpr.com/) - Nuffer, Smith, Tucker is a San Diego public relations agency focused on public relations and marketing communications, strategic planning, digital and social media, and creative, design and website development services - [Kelli Nenaber](https://nstpr.com/about/team/kelli-nenaber/) - Kelli is a Vice President at Nuffer, Smith, Tucker - [Holly Perttula](https://nstpr.com/about/team/holly-perttula/) - Meet Holly Perttula, creative director at Nuffer, Smith, Tucker. - [Kaylie Shadburn](https://nstpr.com/about/team/kaylie-shadburn/) - Kaylie Shadburn is an associate account executive at Nuffer, Smith, Tucker - [Jessa Rosenthal](https://nstpr.com/about/team/jessa-rosenthal/) - Jessa is an Associate Account Executive at Nuffer, Smith, Tucker Public Relations. - [Camden Painton](https://nstpr.com/about/team/camden-painton/) - Camden is an Account Executive at Nuffer, Smith, Tucker - [Vanessa Rock](https://nstpr.com/about/team/vanessa-rock/) - Meet Vanessa Rock, Account Supervisor at Nuffer, Smith, Tucker. - [Elle Seeler](https://nstpr.com/about/team/elle-seeler/) - Elle Seeler is a Senior Account Executive at Nuffer, Smith, Tucker. - [Privacy Policy](https://nstpr.com/privacy-policy/) - Learn more about Nuffer, Smith, Tucker’s privacy policy. - [Michelle Dallal](https://nstpr.com/about/team/michelle-dallal/) - Michelle Dallal is a senior account executive at Nuffer, Smith, Tucker. - [Adriana Villa](https://nstpr.com/about/team/adriana-villa/) - Meet Adriana Villa, account executive at Nuffer, Smith, Tucker. - [Michelle Ruiz-Ponce](https://nstpr.com/about/team/michelle-ruiz-ponce/) - Michelle Ruiz-Ponce is the vice president of integrated marketing at Nuffer, Smith, Tucker. - [Cambell Kirk](https://nstpr.com/about/team/cambell-kirk/) - Cambell is an account coordinator at Nuffer, Smith, Tucker. - [Kaden Jones](https://nstpr.com/about/team/kaden-jones/) - Kaden Jones is a Graphic and Multimedia Designer at Nuffer, Smith, Tucker. - [Taylor Chalstrom](https://nstpr.com/about/team/taylor-chalstrom/) - Taylor Chalstrom is a senior account executive at Nuffer, Smith, Tucker. - [Isabella Castillo](https://nstpr.com/about/team/isabella-castillo/) - Isabella Castillo is a social media account executive at Nuffer, Smith, Tucker. - [Makayla Thompson](https://nstpr.com/about/team/makayla-thompson/) - Makayla is a senior account executive at Nuffer, Smith, Tucker - [Julissa Muro](https://nstpr.com/about/team/julissa-muro/) - Julissa Muro is an account executive at Nuffer, Smith, Tucker - [Luke Dane](https://nstpr.com/about/team/luke-dane/) - Luke Dane is an account coordinator at Nuffer, Smith, Tucker. - [Public Relations Intern](https://nstpr.com/about/work-at-nst/public-relations-intern/) - Nuffer, Smith, Tucker (NST) is where it’s at – especially if you’re starting your PR career. NST’s teaching and learning culture permeates all we do, and we take our internships seriously. This means you’ll get hands-on experience, exposure to various PR strategies and tactics, and invaluable mentorship that sets you up for success in your - [About](https://nstpr.com/about/) - Nuffer, Smith, Tucker is a San Diego public relations agency focused onstrategic thinking, relationship building, creating connections, storytelling and producing results while serving clients around the country. - [Brogan Bunnell](https://nstpr.com/about/team/brogan-bunnell/) - Meet Brogan Bunnell, Influencer Relations Manager at Nuffer, Smith, Tucker. - [Meet Our Team](https://nstpr.com/about/team/) - Nuffer, Smith, Tucker is dedicated to helping clients achieve their business objectives. We’re united by our commitment to our company values, a strategy-first approach and dedication to client service. - [Block Party 2024](https://nstpr.com/block-party-2024/) - Bernadette Lane | Block Party 2024 - [Eliese Haerle](https://nstpr.com/about/team/eliese-haerle/) - Eliese is an account supervisor at Nuffer, Smith, Tucker who is passionate about creating PR and marketing strategies that connect brands with their audience. - [Teresa Siles](https://nstpr.com/about/team/teresa-siles/) - Meet Teresa Siles, president and partner at Nuffer, Smith, Tucker. - [Product Recall](https://nstpr.com/results/product-recall/) - NST provided crisis management services to a national food brand during a product recall. - [Crisis & Reputation Management](https://nstpr.com/results/crisis-reputation-management/) - NST provided crisis and reputation management to help a San Diego company control misinformation shared by the media. - [Work at NST](https://nstpr.com/about/work-at-nst/) - Work somewhere you love, doing something you love. Join Nuffer, Smith, Tucker’s inclusive and collaborative public relations team. - [Cheers to 50 Years!](https://nstpr.com/cheers-to-50-years/) - [Markon Crisis Planning](https://nstpr.com/results/markon-crisis-planning/) - NST provided a crisis plan review and mock food safety issue drill for a client in the produce industry. - [What We Do](https://nstpr.com/what-we-do/) - Nuffer, Smith, Tucker is a full-service public relations agency in San Diego, CA Offering marketing communications, strategic planning, digital and social media, and creative, design and website development services. - [Results](https://nstpr.com/results/) - Nuffer, Smith, Tucker has worked with a range of organizations to create meaningful results. - [Social Media Disclaimer](https://nstpr.com/social-media-disclaimer/) - Learn more about Nuffer, Smith, Tucker’s social media disclaimer. - [Make Things Better](https://nstpr.com/about/make-things-better/) - Make Things Better NST’s Make Things Better Initiative Nuffer, Smith, Tucker has a legacy of community service, and in 2022 the company took this legacy to the next level by introducing our Make Things Better Initiative. The initiative is a reflection of the agency’s purpose to better ourselves, our partners and the world around us - [Price Adams](https://nstpr.com/about/team/price-adams/) - Meet Price Adams, executive vice president and partner at Nuffer, Smith, Tucker. - [Mary Correia-Moreno](https://nstpr.com/about/team/mary-correia-moreno/) - Meet Mary Correia-Moreno, executive vice president of operations and partner at Nuffer, Smith, Tucker. - [Rebecca Schmidt](https://nstpr.com/about/team/rebecca-schmidt/) - Meet Rebecca Schmidt, account supervisor at Nuffer, Smith, Tucker. - [Aaron Blomberg](https://nstpr.com/about/team/aaron-blomberg/) - Meet Aaron Blomberg, digital media manager at Nuffer, Smith, Tucker. - [Tanya Johnson](https://nstpr.com/about/team/tanya-johnson/) - Meet Tanya Johnson, administrative assistant and Nuffer, Smith, Tucker. - [Public Relations + Marketing Communications](https://nstpr.com/what-we-do/public-relations-marketing-communications/) - From public relations and branding to media relations, content development and integrated marketing campaigns, Nuffer, Smith, Tucker deliver creative, effective and meaningful results that meet your business objectives. - [WD-40](https://nstpr.com/results/wd40/) - NST leveraged online influencers to increase awareness for WD-40 Brand products and uses among target trade and consumer audiences. - [Website Accessibility Statement](https://nstpr.com/website-accessibility-statement/) - Learn more about Nuffer, Smith, Tucker’s website accessibility. - [Port of San Diego Pepper Park](https://nstpr.com/results/port-of-san-diego-pepper-park/) - NST conducted outreach to promote events to collect input from the community for the redevelopment of Pepper Park. - [CDFA AgVision](https://nstpr.com/results/cdfa-agvision/) - NST developed a strategic plan centered on a common purpose for California agriculture: Making California a better place to live because of what we grow and how we grow it. - [CPDPP Don’t Move Citrus](https://nstpr.com/results/cpdpp-dont-move-citrus/) - NST developed an integrated campaign on behalf of client CPDPP to raise awareness among California homeowners about their role in preventing the spread of ACP and HLB. - [McDonald’s Supports Local Veterans](https://nstpr.com/results/mcdonalds-supports-local-veterans/) - NST facilitated a collaborative partnership with client McDonald’s to amplify awareness and participation in a community event with Veterans Village of San Diego. - [Downtown San Diego Partnership](https://nstpr.com/results/downtown-san-diego-partnership/) - NST restructured the Downtown San Diego Partnership’s CreateTheFutureSD.com website to better highlight downtown San Diego. - [Natalie DeAngelo Neal](https://nstpr.com/about/team/natalie-deangelo-neal/) - Meet Natalie DeAngelo Neal, account supervisor at Nuffer, Smith, Tucker. - [Melissa Rue](https://nstpr.com/about/team/melissa-rue/) - Meet Melissa Rue, vice president at Nuffer, Smith, Tucker. - [Diversity, Equity & Inclusion](https://nstpr.com/about/diversity-equity-inclusion/) - Nuffer, Smith, Tucker believes in embracing the power of diversity, equity and inclusion. - [Strategic Planning](https://nstpr.com/what-we-do/strategic-planning/) - Nuffer, Smith, Tucker facilitates strategic planning processes to examine organizational values, vision, mission, purpose and strategic priorities. - [Digital + Social Media](https://nstpr.com/what-we-do/digital-social-media/) - Nuffer, Smith Tucker’s digital services are rooted in strategy and executed in compelling ways, leveraging best practices and our in-house creative expertise. - [Creative + Design](https://nstpr.com/what-we-do/creative-design/) - Nuffer, Smith, Tucker’s creative department creates assets that tell a story, reflect your brand essence, support client goals, and look good. - [Let's Talk](https://nstpr.com/contact/) - Contact Nuffer, Smith, Tucker to create meaningful change and drive your organization’s success. - [Subscribe](https://nstpr.com/subscribe/) - Subscribe to Nuffer, Smith, Tucker’s e-newsletter for insights, proven techniques and success stories. - [Terms of Use](https://nstpr.com/terms-of-use/) - Learn more about Nuffer, Smith, Tucker’s website terms of use - [California Association of Food Banks](https://nstpr.com/results/california-association-of-food-banks/) - NST increased produce donations for the California Association of Food Banks for those suffering from food scarcity through successful media relations efforts. - [WD-40](https://nstpr.com/results/wd-40/) - NST leveraged online influencers to increase awareness for WD-40 Brand products and uses among target trade and consumer audiences. - [San Diego Regional Chamber of Commerce](https://nstpr.com/results/san-diego-regional-chamber-of-commerce/) - NST facilitated a thorough strategic planning process for the San Diego Regional Chamber of Commerce, including a new purpose statement. - [Ronald McDonald House Charities of San Diego](https://nstpr.com/results/ronald-mcdonald-house-charities-of-san-diego/) - NST implemented media relations and social media activities to ensure a successful Red Shoe Day. - [Citrus Pest & Disease Prevention Program Multicultural Outreach](https://nstpr.com/results/citrus-pest-disease-prevention-program-multicultural-outreach/) - NST worked with IW Group, a WorldCom partner specializing in Asian outreach, on a media campaign to educate Californians about an invasive pest spreading a fatal citrus tree disease. - [Citrus Pest & Disease Prevention Program](https://nstpr.com/results/citrus-pest-disease-prevention-program/) - NST spearheaded an integrated communications campaign to encourage the public to take the necessary steps to save California’s iconic citrus. - [San Diego Public Library Foundation](https://nstpr.com/results/san-diego-public-library-foundation/) - NST drove attendees to experience the new San Diego Central Library and secured media coverage for the downtown library’s opening. - [San Diego County McDonald’s Vaccination Events](https://nstpr.com/results/san-diego-county-mcdonalds-vaccination-events/) - NST aided San Diego County McDonald’s owners in hosting pop-up vaccination events throughout the county to increase public awareness and participation of the free vaccination events. - [San Diego County McDonald’s Tests All-Day Breakfast](https://nstpr.com/results/san-diego-county-mcdonalds-tests-all-day-breakfast/) - NST developed a public relations campaign and rollout for the highly visible, long-anticipated launch of San Diego County McDonald’s test of All-Day Breakfast. - [Guild Mortgage](https://nstpr.com/results/guild-mortgage/) - NST raised awareness for Guild Mortgage and its various loan programs in existing and emerging markets to differentiate the company from its competitors. - [Pacific Northwest Christmas Tree Association](https://nstpr.com/results/pacific-northwest-christmas-tree-association/) - NST established positive perceptions about real Christmas trees. - [Milton’s Craft Bakers](https://nstpr.com/results/miltons-craft-bakers/) - NST generated awareness of a new product while promoting brand engagement among consumers. - [Port of San Diego](https://nstpr.com/results/port-of-san-diego/) - NST developed an integrated communications strategy to generate awareness of the Port Master Plan Update. - [Dairy Council of California](https://nstpr.com/results/dairy-council-of-california/) - NST regularly communicates the value and achievements of Dairy Council of California to show long-term value and sustain industry support. - [SANDAG](https://nstpr.com/results/sandag/) - NST conducted targeted outreach to San Diego local communities least likely to self-respond to the 2020 Census to help encourage a complete count in the region. - [San Diego Regional Chamber of Commerce Website](https://nstpr.com/results/san-diego-regional-chamber-of-commerce-website/) - NST completed a redesign of the Chamber’s website and provides ongoing maintenance in alignment with its new organizational trajectory. - [Chicken of the Sea](https://nstpr.com/results/chicken-of-the-sea/) - NST was asked to engage Chicken of the Sea consumers to raise awareness around the nutritional benefits of tuna, salmon and other seafood. - [NST Turns 45!](https://nstpr.com/45th/) - For 45 years, NST has helped clients enhance brand awareness, develop strategic communication tactics and manage media relationships locally and nationally. - [Food Foresight](https://nstpr.com/food-foresight/) - In collaboration with UC Davis, NST provides insight on issues and trends facing the agricultural industry. ## Categories - [NST News](https://nstpr.com/blog/category/nst-news/) - [Public Relations](https://nstpr.com/blog/category/public-relations/) - [Crisis Management](https://nstpr.com/blog/category/crisis-management/) - [Social Media](https://nstpr.com/blog/category/social-media/) - [Food & Agriculture](https://nstpr.com/blog/category/food-agriculture/) - [Marketing](https://nstpr.com/blog/category/marketing/) - [Thought Leadership](https://nstpr.com/blog/category/thought-leadership/) - [Public Affairs](https://nstpr.com/blog/category/public-affairs/) - [Design & Development](https://nstpr.com/blog/category/design-web/) - [Writing](https://nstpr.com/blog/category/writing/) - [Media Relations](https://nstpr.com/blog/category/media-relations/) ## Tags - [Media Relations](https://nstpr.com/blog/tag/media-relations/) - [NST](https://nstpr.com/blog/tag/nst/) - [Public Relations](https://nstpr.com/blog/tag/public-relations/) - [san diego](https://nstpr.com/blog/tag/san-diego/) - [crisis](https://nstpr.com/blog/tag/crisis/) - [Social Media](https://nstpr.com/blog/tag/social-media/) - [Facebook](https://nstpr.com/blog/tag/facebook/) - [Food](https://nstpr.com/blog/tag/food/) - [Food Foresight](https://nstpr.com/blog/tag/food-foresight/) - [business](https://nstpr.com/blog/tag/business/) - [media](https://nstpr.com/blog/tag/media/) - [trust](https://nstpr.com/blog/tag/trust/) - [communications](https://nstpr.com/blog/tag/communications/) - [Digital](https://nstpr.com/blog/tag/digital/) - [marketing](https://nstpr.com/blog/tag/marketing/) - [Imperial County](https://nstpr.com/blog/tag/imperial-county/) - [internship](https://nstpr.com/blog/tag/internship/) - [teresa siles](https://nstpr.com/blog/tag/teresa-siles/) - [advertising](https://nstpr.com/blog/tag/advertising/) - [Nuffer](https://nstpr.com/blog/tag/nuffer/) - [PR](https://nstpr.com/blog/tag/pr/) - [Smith](https://nstpr.com/blog/tag/smith/) - [Tucker](https://nstpr.com/blog/tag/tucker/) - [Twitter](https://nstpr.com/blog/tag/twitter/) - [bill trumpfheller](https://nstpr.com/blog/tag/bill-trumpfheller/) - [Bernays](https://nstpr.com/blog/tag/bernays/) - [bloggers](https://nstpr.com/blog/tag/bloggers/) - [Dave Nuffer](https://nstpr.com/blog/tag/dave-nuffer/) - [Brands](https://nstpr.com/blog/tag/brands/) - [dairy council of california](https://nstpr.com/blog/tag/dairy-council-of-california/) - [mcdonalds](https://nstpr.com/blog/tag/mcdonalds/) - [Privacy](https://nstpr.com/blog/tag/privacy/) - [economy](https://nstpr.com/blog/tag/economy/) - [planning process](https://nstpr.com/blog/tag/planning-process/) - [strategic planning](https://nstpr.com/blog/tag/strategic-planning/) - [Kerry Tucker](https://nstpr.com/blog/tag/kerry-tucker/) - [news](https://nstpr.com/blog/tag/news/) - [planning](https://nstpr.com/blog/tag/planning/) - [brand](https://nstpr.com/blog/tag/brand/) - [trends](https://nstpr.com/blog/tag/trends/) - [Davis](https://nstpr.com/blog/tag/davis/) - [engagement](https://nstpr.com/blog/tag/engagement/) - [trade shows](https://nstpr.com/blog/tag/trade-shows/) - [Products](https://nstpr.com/blog/tag/products/) - [Mark Zuckerberg](https://nstpr.com/blog/tag/mark-zuckerberg/) - [Time](https://nstpr.com/blog/tag/time/) - [Mary Correia-Moreno](https://nstpr.com/blog/tag/mary-correia-moreno/) - [job](https://nstpr.com/blog/tag/job/) - [San Diego Regional Chamber of Commerce](https://nstpr.com/blog/tag/san-diego-regional-chamber-of-commerce/) - [leadership](https://nstpr.com/blog/tag/leadership/) - [Asian citrus psyllid](https://nstpr.com/blog/tag/asian-citrus-psyllid/) - [clients](https://nstpr.com/blog/tag/clients/) - [video](https://nstpr.com/blog/tag/video/) - [goals](https://nstpr.com/blog/tag/goals/) - [PRSA](https://nstpr.com/blog/tag/prsa/) - [team](https://nstpr.com/blog/tag/team/) - [metrics](https://nstpr.com/blog/tag/metrics/) - [content](https://nstpr.com/blog/tag/content/) - [Price Adams](https://nstpr.com/blog/tag/price-adams/) - [nonprofit](https://nstpr.com/blog/tag/nonprofit/) - [client](https://nstpr.com/blog/tag/client/) - [culture](https://nstpr.com/blog/tag/culture/) - [California](https://nstpr.com/blog/tag/california/) - [Technology](https://nstpr.com/blog/tag/technology/) - [community](https://nstpr.com/blog/tag/community/) - [ronald mcdonald house charities of san diego](https://nstpr.com/blog/tag/ronald-mcdonald-house-charities-of-san-diego/) - [authenticity](https://nstpr.com/blog/tag/authenticity/) - [instagram](https://nstpr.com/blog/tag/instagram/) - [vine](https://nstpr.com/blog/tag/vine/) - [awards](https://nstpr.com/blog/tag/awards/) - [consumers](https://nstpr.com/blog/tag/consumers/) - [Snapchat](https://nstpr.com/blog/tag/snapchat/) - [measurement](https://nstpr.com/blog/tag/measurement/) - [Values](https://nstpr.com/blog/tag/values/) - [AdWeek](https://nstpr.com/blog/tag/adweek/) - [coronado](https://nstpr.com/blog/tag/coronado/) - [agency](https://nstpr.com/blog/tag/agency/) - [work](https://nstpr.com/blog/tag/work/) - [Research](https://nstpr.com/blog/tag/research/) - [campaigns](https://nstpr.com/blog/tag/campaigns/) - [communication](https://nstpr.com/blog/tag/communication/) - [millennial](https://nstpr.com/blog/tag/millennial/) - [local](https://nstpr.com/blog/tag/local/) - [tips](https://nstpr.com/blog/tag/tips/) - [psa](https://nstpr.com/blog/tag/psa/) - [public service announcement](https://nstpr.com/blog/tag/public-service-announcement/) - [pitching](https://nstpr.com/blog/tag/pitching/) - [influencers](https://nstpr.com/blog/tag/influencers/) - [account executive](https://nstpr.com/blog/tag/account-executive/) - [data](https://nstpr.com/blog/tag/data/) - [company](https://nstpr.com/blog/tag/company/) - [audience](https://nstpr.com/blog/tag/audience/) - [cultural](https://nstpr.com/blog/tag/cultural/) - [tactics](https://nstpr.com/blog/tag/tactics/) - [app](https://nstpr.com/blog/tag/app/) - [Corporate](https://nstpr.com/blog/tag/corporate/) - [Gen Z](https://nstpr.com/blog/tag/gen-z/) - [paid media](https://nstpr.com/blog/tag/paid-media/) - [account coordinator](https://nstpr.com/blog/tag/account-coordinator/) - [behavior](https://nstpr.com/blog/tag/behavior/) - [purpose](https://nstpr.com/blog/tag/purpose/) - [Direction](https://nstpr.com/blog/tag/direction/) - [logo](https://nstpr.com/blog/tag/logo/) - [friends](https://nstpr.com/blog/tag/friends/) - [firm](https://nstpr.com/blog/tag/firm/) - [youtube](https://nstpr.com/blog/tag/youtube/) - [action](https://nstpr.com/blog/tag/action/) - [information](https://nstpr.com/blog/tag/information/) - [exploring](https://nstpr.com/blog/tag/exploring/) - [Nola Trumpfheller](https://nstpr.com/blog/tag/nola-trumpfheller/) - [Product](https://nstpr.com/blog/tag/product/) - [advocacy](https://nstpr.com/blog/tag/advocacy/) - [customers](https://nstpr.com/blog/tag/customers/) - [online](https://nstpr.com/blog/tag/online/) - [success](https://nstpr.com/blog/tag/success/) - [brainstorms](https://nstpr.com/blog/tag/brainstorms/) - [Gonzaga University](https://nstpr.com/blog/tag/gonzaga-university/) - [Influencer Outreach](https://nstpr.com/blog/tag/influencer-outreach/) - [Media Lists](https://nstpr.com/blog/tag/media-lists/) - [Meetings](https://nstpr.com/blog/tag/meetings/) - [mentorship](https://nstpr.com/blog/tag/mentorship/) - [News Releases](https://nstpr.com/blog/tag/news-releases/) - [projects](https://nstpr.com/blog/tag/projects/) - [teams](https://nstpr.com/blog/tag/teams/) - [variety](https://nstpr.com/blog/tag/variety/) - [agri-food chain](https://nstpr.com/blog/tag/agri-food-chain/) - [Agricultural Research at University of California](https://nstpr.com/blog/tag/agricultural-research-at-university-of-california/) - [consumer food products](https://nstpr.com/blog/tag/consumer-food-products/) - [grow](https://nstpr.com/blog/tag/grow/) - [harvest](https://nstpr.com/blog/tag/harvest/) - [National Agriculture Day](https://nstpr.com/blog/tag/national-agriculture-day/) - [Purpose-driven organizations](https://nstpr.com/blog/tag/purpose-driven-organizations/) - [trends intelligence system](https://nstpr.com/blog/tag/trends-intelligence-system/) - [Changes](https://nstpr.com/blog/tag/changes/) - [users](https://nstpr.com/blog/tag/users/) - [Breach](https://nstpr.com/blog/tag/breach/) - [businesses](https://nstpr.com/blog/tag/businesses/) - [Cambridge Analytica](https://nstpr.com/blog/tag/cambridge-analytica/) - [Deloitte’s Center for Industry Insights](https://nstpr.com/blog/tag/deloittes-center-for-industry-insights/) - [entertainment](https://nstpr.com/blog/tag/entertainment/) - [games](https://nstpr.com/blog/tag/games/) - [personal](https://nstpr.com/blog/tag/personal/) - [PRSA Code of Ethics](https://nstpr.com/blog/tag/prsa-code-of-ethics/) - [purchase](https://nstpr.com/blog/tag/purchase/) - [security](https://nstpr.com/blog/tag/security/) - [tracking](https://nstpr.com/blog/tag/tracking/) - [auto maintenance](https://nstpr.com/blog/tag/auto-maintenance/) - [awareness](https://nstpr.com/blog/tag/awareness/) - [crafting](https://nstpr.com/blog/tag/crafting/) - [fashion](https://nstpr.com/blog/tag/fashion/) - [Influencer](https://nstpr.com/blog/tag/influencer/) - [Influencer Marketing Partnerships](https://nstpr.com/blog/tag/influencer-marketing-partnerships/) - [Iowa Dairy Boys](https://nstpr.com/blog/tag/iowa-dairy-boys/) - [partnership](https://nstpr.com/blog/tag/partnership/) - [Partnerships](https://nstpr.com/blog/tag/partnerships/) - [reviews](https://nstpr.com/blog/tag/reviews/) - [service](https://nstpr.com/blog/tag/service/) - [social platform](https://nstpr.com/blog/tag/social-platform/) - [WD-40 Brand](https://nstpr.com/blog/tag/wd-40-brand/) - [WD-40 EZ-REACH™](https://nstpr.com/blog/tag/wd-40-ez-reach/) - [WD-40® Trigger Pro®](https://nstpr.com/blog/tag/wd-40-trigger-pro/) - [board of directors](https://nstpr.com/blog/tag/board-of-directors/) - [involvement](https://nstpr.com/blog/tag/involvement/) - [legacy](https://nstpr.com/blog/tag/legacy/) - [member](https://nstpr.com/blog/tag/member/) - [San Diego Community](https://nstpr.com/blog/tag/san-diego-community/) - [San Diego Rotary Club 33](https://nstpr.com/blog/tag/san-diego-rotary-club-33/) - [Vice President](https://nstpr.com/blog/tag/vice-president/) - [California Association of Public Information Officials](https://nstpr.com/blog/tag/california-association-of-public-information-officials/) - [champion](https://nstpr.com/blog/tag/champion/) - [Chula Vista](https://nstpr.com/blog/tag/chula-vista/) - [community relations](https://nstpr.com/blog/tag/community-relations/) - [Excellence in Public Information and Communications Awards](https://nstpr.com/blog/tag/excellence-in-public-information-and-communications-awards/) - [Imperial Beach](https://nstpr.com/blog/tag/imperial-beach/) - [Integrated Planning Initiative Port Master Plan Update](https://nstpr.com/blog/tag/integrated-planning-initiative-port-master-plan-update/) - [National City](https://nstpr.com/blog/tag/national-city/) - [Port](https://nstpr.com/blog/tag/port/) - [Port of San Diego](https://nstpr.com/blog/tag/port-of-san-diego/) - [public outreach](https://nstpr.com/blog/tag/public-outreach/) - [redefine public relations](https://nstpr.com/blog/tag/redefine-public-relations/) - [waterfront](https://nstpr.com/blog/tag/waterfront/) - [advertising firms](https://nstpr.com/blog/tag/advertising-firms/) - [building trust](https://nstpr.com/blog/tag/building-trust/) - [creative agencies](https://nstpr.com/blog/tag/creative-agencies/) - [cultivating relationships](https://nstpr.com/blog/tag/cultivating-relationships/) - [Framework](https://nstpr.com/blog/tag/framework/) - [authentic](https://nstpr.com/blog/tag/authentic/) - [development](https://nstpr.com/blog/tag/development/) - [employee engagement](https://nstpr.com/blog/tag/employee-engagement/) - [Harvard Business Review](https://nstpr.com/blog/tag/harvard-business-review/) - [organizational purpose](https://nstpr.com/blog/tag/organizational-purpose/) - [performance](https://nstpr.com/blog/tag/performance/) - [purpose-driven companies](https://nstpr.com/blog/tag/purpose-driven-companies/) - [retention](https://nstpr.com/blog/tag/retention/) - [shareholders](https://nstpr.com/blog/tag/shareholders/) - [Business Leaders](https://nstpr.com/blog/tag/business-leaders/) - [CEOs](https://nstpr.com/blog/tag/ceos/) - [CMOs](https://nstpr.com/blog/tag/cmos/) - [Confidence Index report](https://nstpr.com/blog/tag/confidence-index-report/) - [Employees](https://nstpr.com/blog/tag/employees/) - [PR agencies](https://nstpr.com/blog/tag/pr-agencies/) - [Priority](https://nstpr.com/blog/tag/priority/) - [public officials](https://nstpr.com/blog/tag/public-officials/) - [Report](https://nstpr.com/blog/tag/report/) - [stakeholder group](https://nstpr.com/blog/tag/stakeholder-group/) - [talent](https://nstpr.com/blog/tag/talent/) - [Worldcom Public Relations Group](https://nstpr.com/blog/tag/worldcom-public-relations-group/) - [Creative Manager](https://nstpr.com/blog/tag/creative-manager/) - [EXPERTISE](https://nstpr.com/blog/tag/expertise/) - [marketing communications](https://nstpr.com/blog/tag/marketing-communications/) - [TEAM MEMBERS](https://nstpr.com/blog/tag/team-members/) - [entertain](https://nstpr.com/blog/tag/entertain/) - [followers](https://nstpr.com/blog/tag/followers/) - [memes](https://nstpr.com/blog/tag/memes/) - [Pop-Tarts](https://nstpr.com/blog/tag/pop-tarts/) - [Target](https://nstpr.com/blog/tag/target/) - [anxiety](https://nstpr.com/blog/tag/anxiety/) - [catastrophe](https://nstpr.com/blog/tag/catastrophe/) - [client events](https://nstpr.com/blog/tag/client-events/) - [deceit](https://nstpr.com/blog/tag/deceit/) - [documentaries](https://nstpr.com/blog/tag/documentaries/) - [Fyre Festival](https://nstpr.com/blog/tag/fyre-festival/) - [Hulu](https://nstpr.com/blog/tag/hulu/) - [Netflix](https://nstpr.com/blog/tag/netflix/) - [ethnicity](https://nstpr.com/blog/tag/ethnicity/) - [gender](https://nstpr.com/blog/tag/gender/) - [Pew Research Center](https://nstpr.com/blog/tag/pew-research-center/) - [platform](https://nstpr.com/blog/tag/platform/) - [race](https://nstpr.com/blog/tag/race/) - [smart phones](https://nstpr.com/blog/tag/smart-phones/) - [socioeconomic backgrounds](https://nstpr.com/blog/tag/socioeconomic-backgrounds/) - [teens](https://nstpr.com/blog/tag/teens/) - [Airport Authority Veteran](https://nstpr.com/blog/tag/airport-authority-veteran/) - [Director of Public Affairs and Government Relations](https://nstpr.com/blog/tag/director-of-public-affairs-and-government-relations/) - [full-service](https://nstpr.com/blog/tag/full-service/) - [government relations](https://nstpr.com/blog/tag/government-relations/) - [Michael Kulis](https://nstpr.com/blog/tag/michael-kulis/) - [strategic communications](https://nstpr.com/blog/tag/strategic-communications/) - [competitors](https://nstpr.com/blog/tag/competitors/) - [demographics](https://nstpr.com/blog/tag/demographics/) - [re-brand](https://nstpr.com/blog/tag/re-brand/) - [redesign](https://nstpr.com/blog/tag/redesign/) - [tastes](https://nstpr.com/blog/tag/tastes/) - [visual branding](https://nstpr.com/blog/tag/visual-branding/) - [brand development](https://nstpr.com/blog/tag/brand-development/) - [deliver](https://nstpr.com/blog/tag/deliver/) - [services](https://nstpr.com/blog/tag/services/) - [society](https://nstpr.com/blog/tag/society/) - [study](https://nstpr.com/blog/tag/study/) - [Value](https://nstpr.com/blog/tag/value/) - [hosting](https://nstpr.com/blog/tag/hosting/) - [internet](https://nstpr.com/blog/tag/internet/) - [musical.ly](https://nstpr.com/blog/tag/musical-ly/) - [platforms](https://nstpr.com/blog/tag/platforms/) - [TikTok](https://nstpr.com/blog/tag/tiktok/) - [approach](https://nstpr.com/blog/tag/approach/) - [Bob Smith](https://nstpr.com/blog/tag/bob-smith/) - [uniqueness](https://nstpr.com/blog/tag/uniqueness/) - [citrus](https://nstpr.com/blog/tag/citrus/) - [Citrus Pest & Disease Prevention Program](https://nstpr.com/blog/tag/citrus-pest-disease-prevention-program/) - [CPDPP](https://nstpr.com/blog/tag/cpdpp/) - [deadly](https://nstpr.com/blog/tag/deadly/) - [disease](https://nstpr.com/blog/tag/disease/) - [Event](https://nstpr.com/blog/tag/event/) - [HLB](https://nstpr.com/blog/tag/hlb/) - [Huanglongbing](https://nstpr.com/blog/tag/huanglongbing/) - [On-Location](https://nstpr.com/blog/tag/on-location/) - [pest](https://nstpr.com/blog/tag/pest/) - [residents](https://nstpr.com/blog/tag/residents/) - [tree](https://nstpr.com/blog/tag/tree/) - [elected officials](https://nstpr.com/blog/tag/elected-officials/) - [establishing relationships](https://nstpr.com/blog/tag/establishing-relationships/) - [political engagement](https://nstpr.com/blog/tag/political-engagement/) - [public policy briefings](https://nstpr.com/blog/tag/public-policy-briefings/) - [successful message communication](https://nstpr.com/blog/tag/successful-message-communication/) - [pitch](https://nstpr.com/blog/tag/pitch/) - [audio](https://nstpr.com/blog/tag/audio/) - [broadcast](https://nstpr.com/blog/tag/broadcast/) - [perceptions](https://nstpr.com/blog/tag/perceptions/) - [public attitude](https://nstpr.com/blog/tag/public-attitude/) - [stations](https://nstpr.com/blog/tag/stations/) - [fundamentals](https://nstpr.com/blog/tag/fundamentals/) - [young professionals](https://nstpr.com/blog/tag/young-professionals/) - [b-roll](https://nstpr.com/blog/tag/b-roll/) - [books](https://nstpr.com/blog/tag/books/) - [charities](https://nstpr.com/blog/tag/charities/) - [donation](https://nstpr.com/blog/tag/donation/) - [happy meal](https://nstpr.com/blog/tag/happy-meal/) - [happy meals](https://nstpr.com/blog/tag/happy-meals/) - [local campaign](https://nstpr.com/blog/tag/local-campaign/) - [local news](https://nstpr.com/blog/tag/local-news/) - [national campaign](https://nstpr.com/blog/tag/national-campaign/) - [national news](https://nstpr.com/blog/tag/national-news/) - [press release](https://nstpr.com/blog/tag/press-release/) - [RMHC-SD](https://nstpr.com/blog/tag/rmhc-sd/) - [San Diego Air & Space Museum](https://nstpr.com/blog/tag/san-diego-air-space-museum/) - [Social Networking](https://nstpr.com/blog/tag/social-networking/) - [Verification](https://nstpr.com/blog/tag/verification/) - [Verified](https://nstpr.com/blog/tag/verified/) - [mark of excellence.](https://nstpr.com/blog/tag/mark-of-excellence/) - [pr awards](https://nstpr.com/blog/tag/pr-awards/) - [2020](https://nstpr.com/blog/tag/2020/) - [business advisors](https://nstpr.com/blog/tag/business-advisors/) - [emerging trends](https://nstpr.com/blog/tag/emerging-trends/) - [PR Trends](https://nstpr.com/blog/tag/pr-trends/) - [practitioners](https://nstpr.com/blog/tag/practitioners/) - [professional trends](https://nstpr.com/blog/tag/professional-trends/) - [Relevance Report](https://nstpr.com/blog/tag/relevance-report/) - [societal](https://nstpr.com/blog/tag/societal/) - [storytellers](https://nstpr.com/blog/tag/storytellers/) - [Congress social media habits](https://nstpr.com/blog/tag/congress-social-media-habits/) - [Congressional social media](https://nstpr.com/blog/tag/congressional-social-media/) - [Quorum](https://nstpr.com/blog/tag/quorum/) - [Brand community](https://nstpr.com/blog/tag/brand-community/) - [Content Strategy](https://nstpr.com/blog/tag/content-strategy/) - [User-Generated Content](https://nstpr.com/blog/tag/user-generated-content/) - [Client Partners](https://nstpr.com/blog/tag/client-partners/) - [ownership](https://nstpr.com/blog/tag/ownership/) - [COVID-19](https://nstpr.com/blog/tag/covid-19/) - [health](https://nstpr.com/blog/tag/health/) - [health professionals](https://nstpr.com/blog/tag/health-professionals/) - [pandemic](https://nstpr.com/blog/tag/pandemic/) - [scientists](https://nstpr.com/blog/tag/scientists/) - [worldwide](https://nstpr.com/blog/tag/worldwide/) - [activities](https://nstpr.com/blog/tag/activities/) - [remote work](https://nstpr.com/blog/tag/remote-work/) - [workforce](https://nstpr.com/blog/tag/workforce/) - [crisis communications](https://nstpr.com/blog/tag/crisis-communications/) - [webinar](https://nstpr.com/blog/tag/webinar/)