Price Adams, Vice President

After taking on the role of director of publicity for her high school’s student government group at the age of 16, Price was bit by the PR bug and knew she’d someday make a career of helping people "spread the word." Flash forward to today, and she’s fulfilling that dream (albeit with a more strategic mindset and more than a decade of experience) as a vice president for NST.

Since 2005, Price has planned and executed a variety of strategic public relations activities, including press events, website development, branding strategies, media training, social media strategies, issues management and marketing communications plans, on behalf of the firm’s clients.

Price currently oversees NST’s client partnerships with McDonald’s of San Diego County, Ronald McDonald House Charities of San Diego and the San Diego Regional Chamber of Commerce. She also manages NST’s Writing Workshop program, which trains team members on how to influence behavior change through writing.

A San Diego native, Price earned her bachelor’s degree in communications, with an emphasis in public relations from Chapman University. She is a graduate of LEAD San Diego’s EMBARK Class of 2010 and an alumna of the IMPACT Class of 2013, and currently serves on board the San Diego Regional Chamber’s Young Leaders program.

On Exploration

"Exploration means avoiding complacency and being committed to constant innovation. It’s about continually investigating new opportunities without the fear of failure."