Helping Union Bank Build Relationship


In 2008, research had shown that most people trusted their banks more than other financial service providers and banks were often top-of-mind with consumers, who were concerned with the financial institutions’ involvement with the subprime mortgage mess. Since Union Bank was not involved in subprime lending, this served as on opportunity to create awareness of the bank’s real estate services within the California market.

With key messages in place, Nuffer, Smith, Tucker implemented an internal and external campaign to increase new relationships and build on existing ones. NST conducted media outreach to local, regional and national consumer and trade publications; secured speaking opportunities for key executives; and developed workshop topics that could be offered to current and potential banking customers.


Key executives from Union Bank were featured in multiple publications and radios shows throughout the state of California.

NST assisted with various client events that provided one-on-one opportunities with key banking customers.

NST secured a number of speaking engagements for executives to present to professional organizations.