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Worldcom Circuit Update – NST Leads Chamber’s New Positioning Effort

San Diego Regional Chamber of Commerce Logo
The new San Diego Regional Chamber of Commerce logo.

Nuffer, Smith, Tucker is a proud partner of the Worldcom Public Relations Group, which is the world’s largest network of independent public relations firms. This means that while we call San Diego home, we are also able to tap partner agencies in 111 cities on six continents to help us offer seamless service to our clients.

Each month, NST has the ability to share agency highlights within the Worldcom Circuit newsletter. Typically these updates recap recent client wins or completed campaigns, which, when appropriate, we thought we’d start sharing here on our blog with you. We’ll call it the Worldcom Circuit Update.


From the October 2014 Wordcom Circuit:

NST Leads New Positioning Effort for the San Diego Regional Chamber of Commerce

The NST team with San Diego Regional Chamber of Commerce President & CEO, Jerry Sanders (far left) at the organization’s re-brand launch party.
The NST team with San Diego Regional Chamber of Commerce President & CEO, Jerry Sanders (far left) at the organization’s re-brand launch party.

After completing a comprehensive strategic planning process with its newly established leadership team, the San Diego Regional Chamber of Commerce approached NST to help determine how to message and rollout its new organizational trajectory. NST recommended a comprehensive research project with current members, past members and San Diego-area businesses that had never joined the Chamber to determine these audiences’ current perceptions and how they see the Chamber adding value to their business, as well as test some preliminary key messages. The research showed that members and non-members were looking to the Chamber to use its political clout to help make San Diego a more business-friendly environment.

Based on this new strategic direction and a commitment to become more aggressive in supporting pro-business policies and candidates in the region, NST recommended the Chamber explore repositioning itself to better reflect its new organizational goal, and to modernize the nearly 145-year-old organization. Working closely with Chamber staff, NST developed a new positioning platform, key messages, logo and collateral package, and helped the organization implement the new graphic standards and messaging into each of its communication touch points.

To reveal the “new” Chamber to the San Diego business community, a large, free event was held to introduce the organization’s journey toward making San Diego the most business-friendly region in California. Nearly 1,200 attendees registered for the event, which not only celebrated the chamber’s new direction and look, but also the membership that makes the organization so effective. San Diego Mayor Kevin Faulconer was also on hand to support the Chamber team in their efforts.

The Chamber’s new look and direction were covered in every major print publication in San Diego – U-T San Diego, San Diego Business Journal, San Diego Daily Transcript, as well as key broadcast interviews.

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