At NST, setting goals is in the fabric of our company. We believe in strategy and in moving toward an objective that has clear benefits for our clients and their stakeholders. Sometimes setting and making goals comes easily. Sometimes you need a little extra motivation to get you to the finish line. Stickie notes serve as my motivation.
I was recently tasked with setting goals to grow a client’s social media following and website visits over the course of three months. Unfortunately, the “if you build it, they will come” saying doesn’t always ring true in the digital world. We had to do a little extra work to make sure that not only were the right eyeballs getting on our social media pages, but they were also clicking “like” and “follow,” ingesting our content and ultimately clicking through to our website. No small feat.
We identified monthly goals and outlined tactics that would lead us in the right direction. Then I grabbed a Sharpie and some Post-it notes, and made sure those objectives were staring me in the face every day. Ultimately, with a combination of Facebook advertising, special offers, engaging posts and blogger outreach, we not only met our goals, we exceeded them. The number of Facebook fans rose by 456 percent. Twitter impressions were up 410 percent. We created valuable conversations about our client online and increased website visits by 45 percent.
Yes, it’s quite possible we would have reached those goals without the adornment of stickie notes to my cubicle. But, for me, they served as a reminder to constantly be focused on the end results of our plan and push myself to guarantee we surpassed our client’s expectations. They helped motivate me every day. What do you use to motivate yourself?