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WD-40/SEMA Cares Camaro – A Cool Car for a Good Cause

promo-buttonWD-40 Company has trusted Nuffer, Smith, Tucker as its PR agency for more than 15 years.  When the company said it wanted to further position itself as a socially responsible business, establish WD-40® as a staple in the automotive aftermarket, and educate automotive end-users about the product’s many uses, NST went to work right away to help build the WD-40/SEMA Cares Camaro.  Partnering with leaders in the automotive world to build a custom vehicle that could travel the West Coast, turn heads and be auctioned off for a good cause, NST also utilized the build partners as credible aftermarket experts to promote the ways they use WD-40 in their shops.

Live Tweeting
Live Tweeting

Along with traditional PR outreach, which led to articles about the vehicle on AutoBlog, CarandDriver.com, the Huffington Post and the Detroit Examiner, NST also created a special tab on WD-40’s Facebook page that highlighted the program, and live tweeted from the Barrett-Jackson Classic Car Show and Auction to keep fans up to speed.  NST also worked with Cie Studios to create a virtual version of the vehicle that could be raced in Nitto 1320 Legends, an online racing game and social network.

Got results?  The WD-40/SEMA Cares Camaro sold at auction for $75,000, with all proceeds benefiting Childhelp® and The Victory Junction Gang® Camp children’s charities.  Following are some more results from the program:

Facebook Tab
Facebook Tab

Online Media Reach:
35,067,183 impressions

Broadcast Media Reach:
1,000,000 viewers

Print Media Circulation:
560,830 readers

Total Event Reach:
1,310,000 in-person visitors

Nitto 1320 Legends:
1,000,000 members

Twitter Buzz:
1,000 tweets about the vehicle

Congratulations to Matt Tachdjian, the winning bidder, and to all who made this a successful program!

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