Is your website living up to its full potential by communicating your message to as broad an audience as it can? Without planning and optimizing for search engines, the answer is “no.”
The team at Nuffer, Smith, Tucker employs a comprehensive SEO process as part of our interactive design services. Here is an overview of how we do it:
Step 1: Keyword Identification
The terms typed into search engines when searching for information on the web are called keywords. In this phase, all potential keywords are plotted on a spreadsheet and then narrowed down through an extensive evaluation process to the most relevant words and terms we’ll optimize the site for. These words and terms are called keyword gems.
Step 2: Build Search-Friendly Site Infrastructure
Our newly discovered keyword gems are integrated into the website elements that weigh heavily in search engine rankings including page titles, anchor tags and URLs, providing the site more
visibility.
Step 3: Determine Benchmark Data
Analytics are integrated into the site to get a clear picture of how the site is performing by tracking traffic driving-keywords, referring sites and custom goals.
Step 4: The Balancing Act: Writing Content for People and Search Engines
Content that incorporates keywords and clearly communicates key messages is developed for the site. The key is writing content for visitors while keeping search engines in mind.
Step 5: Links and Google Page Rank
A link-building strategy may be customized. Incoming links to a site generally indicate to search engines that the site contains valuable, linkable content. Links should not be traded or purchased from link swapping services because search engines consider this cheating and will penalize the site’s ranking.
Step 6: Social Media as SEO
Social Media can also be a factor in SEO and NST helps clients develop strategic social media efforts.
When the NST SEO process is complete and the optimization and measurement tools are in place, your website can reach a broader audience and help meet overall organizational goals.
