In today’s fast-paced world of information overload, we’ve become married to our technology. Our alarm clock is likely now just a mobile phone docked near our bed. We often check our email several times before sipping our first cup of coffee, and how many times have we seen a group of people gathered together for a face-to-face meeting, but their faces are all focused on their phones.
The Internet, and social media tools and trends are constantly changing, creating an ever-evolving world of information and technology that all industries must adapt to and understand to stay relevant and survive. Like fads, what is popular today, may be mere VH1 fodder tomorrow.
At NST, we’re continually exploring these trends, and monitoring news and information to keep our clients apprised of changes and to provide strategic recommendations. On May 29, Mary Meeker of the Silicon Valley-based venture capital firm Kleiner Perkins Caufield & Byers released her anticipated report of 2013 Internet Trends. Quartz news outlet provided the following highlights:
- More than 500 million photos are uploaded and shared every day. More than half of those are on Facebook.
- About 100 hours of video is uploaded to YouTube every minute.
- Smartphone users check their devices about 150 times a day.
- About a quarter of people worldwide say they share “everything” or “most things” online.
- Mobile Internet traffic as a percentage of all Internet traffic is expected to continue growing one-and-a-half times per year. It currently comprises 15 percent of all Internet traffic.
- In China, mobile Internet access surpassed PC Internet access for the first time.
With today’s lightening-fast pace of change, we’re already excited to read the 2014 report. Enjoy!