Every day, we are inundated with thousands of pieces of news and information across numerous devices and platforms. Attention spans have grown significantly shorter as the short story or sound bite has replaced long-form journalism, in many cases. As with any new technologies, there are organizations that are early adopters and those that wait to see what the general population does before moving like lemmings to join the masses.
Many of us have come to rely on Twitter or Facebook as our most accessed source of daily news. Facebook recently launched its Instant Articles program which lets news organizations publish their content directly into users news feeds as opposed to linking back to the organization’s website.
Several organizations like NBC News and The New York Times have been dabbling with growing the numbers of stories they post on this platform, and The Washington Post has just announced that it will publish 100 percent of the stories on its website through Facebook Instant Articles – roughly 1,200 stories daily.
It will be interesting to see if other organizations quickly follow, or wait to see the results from The Washington Post. This leads to several important questions.
Will Washington Post readers begin using Facebook as their primary news platform going forward or is this information overload that will drive people away from social media platforms used predominantly for keeping up with friends? What does this mean for digital advertising rates on the news sites if additional readership migrates to Facebook?
At NST we constantly explore how changes in our industry impact our clients and offer them the best chance for success. With access to any information now at our fingertips, NST wants to know: what do you consider your primary source for news today? Has that changed recently due to new technology or news platforms? Would you read your local daily paper exclusively on Facebook? Let us know your thoughts on our Facebook page.