The current public discussion about sustainability tends to paint a negative picture of agriculture unless it’s local and small. There’s an opportunity to change this discussion when you expand sustainability to a sustainable food system.

The dramatic increases in demand for food given population projections around the world and the rising middle class in developing nations (creating demand for animal protein and specialty crops) are undeniable. The reality is there’s demand for both large and small farms operating efficiently, sustainable and concurrently.

Discussions like this are beginning in stakeholder forums all over the world, and here’s further perspective on an opportunity well worth pursuing: http://bit.ly/d4HErO.