Some believe there is an entire generation that has never dialed a 1-800 number. Instead, they are taking their customer service-related issues to Facebook, Twitter, blogs and forums. What are brands to do?

Read today’s Social Media Monday article in The San Diego Union-Tribune written by NST’s Director of Social Media Teresa Siles to learn how social media is becoming a powerful tool in customer service.

If you want to learn more about how various social media technologies continue to change the way business is done, join us for the San Diego Social Media Symposium, Friday, Jan. 28.