Building a website, updating content, running social media profiles and optimizing for mobile can be daunting tasks for a company to take on. But in this day and age, it’s not an option to let these items fall by the wayside if you want to create strong relationships with customers. We recently stumbled across some statistics from eMarketer that shed some light on why digital is the way to go.
Consider the following:
- People under the age of 35 spend 11.9 hours connected to technology each day. Assuming everyone gets eight hours of sleep, this means they spend 74% of their waking hours connected to technology.
- When comparing the first half of 2012 to the last half of 2011, the amount of Americans opening email on mobile devices (smartphones and tablets) jumped from 27.4% to 36%. So, don’t forget to optimize for mobile when developing e-newsletters and linking content to mobile sites.
- A research study found that TV viewers multi-tasking with their tablets is great for advertisers – 28% of research participants reported using their tablet to look up more information about a product advertised during the show they’re watching.
If you need help getting your company tapped into online opportunities, give us a call. Our digital team is eager to get you online, into inboxes and ready for mobile.