NST client SCORE San Diego recently hosted the inaugural Entrepreneurs’ Networking Breakfast to give small business owners in San Diego a chance to connect with one another and hear from marketing expert Michael Stelzner, founder of the Social Media Examiner website. Throughout Stelzner’s presentation, it was clear to see he has the same mindset as us at NST: when it comes to marketing, quality and authenticity are key. Here’s what else Stelzner had to say:
- Don’t treat your customers like fish. In other words, avoid bait-and-trap strategies that tempt your customers with false promises or snazzy deals and then disappoint them with the reality of your business.
- Give without expecting anything in return. Consumers are wising up to the rule of reciprocity – the idea that if someone is given a gift, they feel compelled to give something in return. If you’re tempting your customers with gifts (coupons, deals, exclusive access, etc.) they know you often have an end goal in mind. If you surprise them by giving a selfless gift, they’ll appreciate it and remember your company in the long run.
- Self-publish your content. Don’t just rely on major media like newspapers and television programs to relay your messages. Through the blogging world, there is an opportunity to be the distributor of your own content. Start a blog and tell your story.
If your company is providing a high quality service or product and is transparent in how you present that service or product to consumers, you’ll find success. Do you have any other tried-and-true marketing practices to share? Tell us in the comments below.