PhotoTouch Inc. is appointing Nuffer, Smith, Tucker to lead public relations efforts for the company’s unique, turnkey photo-marketing system.
PhotoTouch, based in San Diego, offers photographic-and Internet-marketing services to brands, advertising agencies, marketing and public relations professionals, and companies looking for new and innovative ways to engage and secure consumers. PhotoTouch — which has already enjoyed success working with clients such as Benihana, PBS, Nickelodeon, Charmin and most recently, West Coast Hooters — specializes in offering high-quality photos that print on-site, upload wirelessly to the Internet for easy sharing and can be used as part of social media campaigns to help collect consumer information. PhotoTouch also prides itself on offering an effective marketing tool that can be used without employing a professional photography staff.
“Our product gives brands a reliable and simple way to reach out to relevant target audiences by providing a personalized advertisement in the form of a photograph,” said Tim Justice, PhotoTouch’s president. “Nuffer, Smith, Tucker’s outreach efforts will allow us to further educate companies on the unique customer-relationship building and data-gathering opportunities PhotoTouch provides, while helping to expand our client base.”
NST’s work for PhotoTouch will include strategic outreach to companies and brands to educate them about the company’s services, as well as traditional media outreach to national outlets, marketing and technology publications. NST is also tasked with securing relevant trade show, event and sponsorship opportunities, and developing a social media campaign to further establish PhotoTouch’s presence on prominent networking Web sites.
“Companies today are looking for more than just a way to connect with consumers — they are looking for ways to keep them coming back for more,” said NST’s president, Bill Trumpfheller. “PhotoTouch’s innovative photo system allows brands to provide customers not only with a photo, but also an online invitation to share memories with friends, offering companies an effective way to capture data, offer special promotions and build relationships with consumers.”
Nuffer, Smith, Tucker Inc. is a public relations firm headquartered in San Diego specializing in branding, strategic planning, marketing communication, social media, crisis and communication issues management, and graphic design for local, regional and national clients. Having focused on developing strategic communications solutions for clients for more than 35 years, the firm has built its social media capabilities and offers effective social media monitoring, strategy development and implementation. For more information about Nuffer, Smith, Tucker, call 619/296-0605 and visit www.nstpr.com or the firm’s blog at https://nstpr.com/blog/.
Headquartered in San Diego, PhotoTouch Inc. was started by TriPrism Inc., a leader in digital photography for more than 15 years. The PhotoTouch photo system is designed to assist brand marketers, event organizers, sponsorship owners and others to take advantage of the power of event photos and assist in quantifying return on investment for events or sponsorships. For more information, visit www.PhotoTouchInc.com.
