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Nuffer, Smith, Tucker Social Media Executive Receives Word-of-Mouth Marketing Certification

Public Relations Agency to Use Social Media Education to Enhance Client Campaigns

Teresa Siles, director of social media at Nuffer, Smith, Tucker, recently received the word-of-mouth marketing certificate from the Word of Mouth Marketing Association.

Siles, who joined NST in 2001 as an intern, is a two-time graduate of WOMM-U or “Word of Mouth Marketing University.” She has already helped lead the firm’s interactive and social media efforts for clients such as Chicken of the Sea, Ocean Mist Farms and ITW Space Bag, and plans to incorporate new strategies and best practices that she learned as part of the certificate program into future campaigns.

“Teresa has really stepped up as the social media leader for the rest of the Nuffer, Smith, Tucker team and this certificate just adds to her qualifications,” said Bill Trumpfheller, president of Nuffer, Smith, Tucker. “Teresa’s knowledge of social media and how brands can effectively engage in the space is crucial to our firm and clients as the communications landscape evolves.”

The Word of Mouth and Social Media Marketing Certificate Program is a six-week Webinar curriculum with courses such as “Word of Mouth & Ethics” and “Requirements for Successful Social Media Tools & What Not To Do.” All instructors are social media and marketing industry leaders who have become influencers due to their success in the arena.

In Siles’ role as account supervisor and director of social media, she manages numerous client accounts, as well as drives NST’s social media capabilities, which range from social media monitoring to strategic outreach on sites like Twitter, Facebook and YouTube.

WOMMA is the premier nonprofit organization which advances the discipline of credible word of mouth marketing, both offline and online. For more information on WOMMA and the WOM-COMM certificate program, visit

Nuffer, Smith, Tucker Inc. is a public relations firm headquartered in San Diego specializing in branding, strategic planning, marketing communication, social media, crisis and communication issues management, and graphic design for local, regional and national clients. Having focused on developing strategic communications solutions for clients for more than 35 years, the firm has built its social media capabilities and offers effective social media monitoring, strategy development and implementation. For more information about Nuffer, Smith, Tucker, call 619/296-0605 and visit or the firm’s blog at

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