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Nuffer, Smith, Tucker Public Relations Celebrates 40 Years, Continues to Explore for the Future

Longest-Standing San Diego-Based PR Firm Uses Strategic Mindset to Get Results

Amid the ever-changing public relations industry, Nuffer, Smith, Tucker, an independent public relations agency based in San Diego for the last 40 years, is celebrating its anniversary milestone with a pledge for the future – a steadfast commitment to developing a culture of exploration, and using that mindset to continue to build relationships, create conversations and effectively tell stories on behalf of its client partners.

Since opening its doors in 1974, strategy has been the driving force behind Nuffer, Smith, Tucker’s ability to develop creative solutions that achieve measurable objectives and impact the bottom line of the organizations it works with. The firm’s culture of exploration has kept it on the edge of change and on top of trends that have shaped a variety of industries.

“The three pillars of our business – building relationships, creating conversations and effectively telling stories – haven’t changed, but the tools we use to accomplish those things have changed dramatically over the years,” said Bill Trumpfheller, president at Nuffer, Smith, Tucker. “As we’ve done for the last 40 years, we’ll continue to push ourselves, our clients and our profession to explore strategies that get results.”

Throughout its four decades, Nuffer, Smith, Tucker has helped client partners in the consumer product, technology, travel and tourism, nonprofit, and agri-food chain sectors, and has assisted with publicity efforts for high-profile events in San Diego, including three America’s Cup sailing events (1987, 1988 and 2011), Major League Baseball’s All-Star Fan Fest (1992) and the Super Bowl XXXII (1998). Its current roster of clients includes WD-40 Company, McDonald’s of San Diego County and the Dairy Council of California.

The firm has also pushed the public relations industry forward through its sponsorship of conferences with leading educational institutions, the creation of the San Diego Social Media Symposium – a first-of-its-kind event to discuss the strategy behind social media – and by literally writing the book on public relations.  Kerry Tucker, CEO of Nuffer, Smith, Tucker, penned the influential text book “Public Relations Writing: An Issue-Driven Behavioral Approach,” which is now in its third edition and is still being used at universities throughout the country.

To learn more about Nuffer, Smith, Tucker’s culture of exploration and the work it’s done on behalf of its client partners, visit

About Nuffer, Smith, Tucker
Nuffer, Smith, Tucker is an award-winning public relations and interactive firm headquartered in San Diego. The firm offers a full spectrum of services backed with years of hands-on experience to help its clients explore how relationships, conversations and storytelling are strategically formed into solutions to help achieve their business goals. Nuffer, Smith, Tucker is a partner in The WORLDCOM Public Relations Group, the world’s leading collaborative of global public relations firms. For more information about Nuffer, Smith, Tucker, visit or the firm’s Facebook page,

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