In recognition of the Nuffer, Smith Tucker team’s demonstrated ability to explore new ways to help clients succeed, the firm was acknowledged with five honors at the annual Edward L. Bernays Mark of Excellence Awards Ceremony on Oct. 20.
The event, hosted by the Public Relations Society of America, San Diego/Imperial Counties Chapter, is designed to recognize outstanding work in the field of public relations. Nuffer, Smith, Tucker’s five awards were earned on behalf of clients including the California Citrus Pest and Disease Prevention Program, Ronald McDonald House Charities of San Diego, TEDxMonumento258 and Milton’s Craft Bakers.
Bronze Bernays Awards, recognizing outstanding public relations tactics consisting of individual items or components of programs or campaigns, were received in the following categories:
- Award of Excellence for a Public Service Announcement: Alerting California homeowners about a dangerous citrus pest for the California Citrus Pest and Disease Prevention Program.
- Award of Merit for Media Relations for a Nonprofit: TEDxMonumento258, the first and only TEDx event held simultaneously in two countries.
- Award of Excellence for a Blogger Campaign: Milton’s Craft Bakers’ new line of gluten free crackers.
Silver Bernays Awards, recognizing public relations campaigns incorporating sound research, planning, execution and evaluation, was received in the following category:
- Award of Excellence for an Event More Than Seven Days: Red Shoe Day fundraiser for Ronald McDonald House Charities of San Diego.
There was a final Best of the Best category which recognized the highest scores from all the Bronze and Silver categories. Nuffer, Smith, Tucker won Best of Best in Bronze for the public service announcement Nuffer, Smith, Tucker developed to advocate to California homeowners about the citrus threat for the California Citrus Pest and Disease Prevention Program.
It was exciting to see all the San Diego public relations professionals and agencies come together for this dinner and awards ceremony, and I couldn’t help but be proud to be part of the Nuffer, Smith, Tucker team. I was honored to be there to recognize San Diego’s brightest PR minds as we all push the industry forward by exploring new ways to help our clients succeed. As my first Bernays Awards experience, I was inspired to come back to the office and create my best work to make a positive difference for our clients at Nuffer, Smith, Tucker.