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Nuffer, Smith, Tucker Expands Binational Practice With Hire Of Cross-Border Native

NST Expands Reach Through Addition of Worldcom Partners

SAN DIEGO – As the region’s companies see a greater need to reach stakeholders on either side of the U.S.-Mexico border, Nuffer, Smith, Tucker Public Relations is building upon its history in binational relations with the hiring of Rodrigo Caballero, a cross-border business veteran.

“The physical border between our two countries is becoming irrelevant to many organizations and companies, whose interests reside on both sides of the border,” said Bill Trumpfheller, president of NST. “Building on our long history of supporting efforts binationally, Rodrigo will bring more than a decade of experience in cross-border business, as well as key cultural understandings to amplify NST’s strategic work.”

With exceptional contacts throughout Mexico, a keen knowledge of economic development and a track record for bridging the gap between the two countries, Caballero brings experience from previously helming his own company, which specializes in organizing and developing international trade shows and events. Caballero began his career with key positions within the state government in Baja, The Baja IT Cluster and Crossborder Business Group, a research firm with a presence on both sides of the border. At NST, Caballero will be charged with helping NST’s clients create strategic partnerships and raise awareness among key audiences in the U.S. and Mexico.

NST has been executing international campaigns since its early days, including managing Consejo San Diego/Tijuana, the first joint Tijuana-San Diego research and strategy effort designed to define mutual problems and action plans; tourism support for the City of Ensenada; strategy work for the Ensenada Vision 2025 project; sponsorship support for Tijuana Innovadora; and launching Great Batch Medical’s manufacturing presence in Tijuana.

About Nuffer, Smith, Tucker
Nuffer, Smith, Tucker is an award-winning public relations and interactive firm headquartered in San Diego. The firm offers a full spectrum of services backed with 40 years of hands-on experience to help its clients explore how relationships, conversations and storytelling are strategically formed into solutions to help achieve their business goals. Nuffer, Smith, Tucker is a partner in The WORLDCOM Public Relations Group, the world’s leading collaborative of global public relations firms. For more information about Nuffer, Smith, Tucker, visit or the firm’s Facebook page,

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