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Nuffer, Smith, Tucker Expands Binational Capabilities and Client Roster

Establishes Mexican Subsidiary to Ensure Ease of Services for Current and Future Clients

SAN DIEGO – To ensure a seamless flow of goods and services for clients wanting to reach audiences on both sides of the U.S.-Mexico border, Nuffer, Smith, Tucker announces the opening of a Mexican subsidiary and four new binational clients who will benefit from its expanded capabilities.

Reaching audiences across an international border can pose a number of challenges for clients based in the U.S. and Mexico alike. As business, infrastructure, tourism and many other aspects of the Cali-Baja mega-region become more intertwined, Nuffer, Smith, Tucker is taking additional steps to provide the best value to binational clients utilizing its 42 years of experience in the region.

“At Nuffer, Smith, Tucker we know a true binational communications strategy means more than just translating our services. It takes a concerted effort to understand the diverse audiences your clients are looking to reach, and the cultural and business environment in which they’re operating,” said Nuffer, Smith, Tucker President Bill Trumpfheller. “As our relationships with and capabilities on behalf of our binational clients have grown, we saw that it was time for us to not only talk the talk of a coordinated binational region, but to walk the walk and be a truly binational company helping clients who want to expand their binational presence.”

As a proven leader in developing strategies for reaching binational audiences, Nuffer, Smith, Tucker has also been increasing its roster of clients looking to do business on both sides of the border. Most recently it added Farmacias Roma, JD Group, Bluebox, and Grupo DAR to its binational work.

Farmacias Roma is a Baja California-based pharmacy chain focused on serving the community and creating opportunities to become the pharmacy of choice for locals and visitors. JD Group is an international customs and logistics brokerage firm in San Diego and Texas with a bilingual team. The company provides value added custom clearance services, supply chain management services, 3PL logistics and distribution warehouse services. Bluebox is a Latin American business incubator, accelerator and corporate investment funding network, focused on developing corporate innovation partnerships and entrepreneur networks that match their clients’ needs. Grupo DAR is an industry leader in the automotive aftermarket in the distribution and direct sale of world-class chassis parts.

About Nuffer, Smith, Tucker
Nuffer, Smith, Tucker is an award-winning public relations and interactive firm headquartered in San Diego. The firm offers a spectrum of services backed with more than 40 years of hands-on experience to help its clients explore how relationships, conversations and storytelling are strategically formed into solutions to help achieve their business goals. Nuffer, Smith, Tucker is a partner in The WORLDCOM Public Relations Group, the world’s leading collaborative of global public relations firms. For more information about Nuffer, Smith, Tucker, visit or the firm’s Facebook page,

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