Nuffer, Smith, Tucker, a social media and public relations leader, has been tapped by Super Glue Corp. to develop public relations programs for the well-known brand.

Super Glue Corp., based in Rancho Cucamonga, Calif., is a subsidiary of Pacer Technology and a name synonymous around the world with strength, quality and durability. As part of Nuffer, Smith Tucker’s work with Super Glue Corp., the San Diego-based public relations firm will be creating a strategic plan for the company to launch an innovative system that helps consumers select the right adhesive for their specific job or project.

“We understand the need for companies to listen and respond to what consumers are saying both on and offline,” said Bill Trumpheller, president of Nuffer, Smith, Tucker. “Our work with Super Glue Corp. will help strategically build and maintain consumer relationships for the brand through traditional and social media.”

Nuffer, Smith, Tucker will be also be working with the client to help engage consumers and spread the word about the convenience and usefulness of Super Glue Corp. product.

Nuffer, Smith, Tucker Inc. is a public relations firm headquartered in San Diego specializing in branding, strategic planning, marketing communication, social media, crisis and communication issues management, and graphic design for local, regional and national clients. Having focused on developing strategic communications solutions for clients for more than 35 years, the firm has built its social media capabilities and offers effective social media monitoring, strategy development and implementation. For more information about NST call 619/296-0605 and visit www.nstpr.com.