It’s no secret that social media is being used everywhere – from people updating their Facebook profiles from their smart phones to companies creating social media campaigns and engaging with consumers on Twitter. That’s why at Nuffer, Smith, Tucker, we’re lucky to have Teresa Siles on our team, our firm’s director of social media and recent recipient of the word-of-mouth marketing certificate from the Word of Mouth Marketing Association.
The Word of Mouth and Social Media Marketing Certificate Program is a six-week Webinar curriculum with courses such as “Word of Mouth & Ethics” and “Requirements for Successful Social Media Tools & What Not To Do.” All instructors are social media and marketing industry leaders who have become influencers due to their success in the arena – a feat Teresa has truly achieved since joining NST in 2001 as an intern. Teresa is not only a two-time graduate of WOMM-U or “Word of Mouth Marketing University,” but she has also helped lead our firm’s interactive and social media efforts for many clients. By incorporating new strategies and best practices that she has learned as part of the certificate program into future campaigns, Teresa will continue to drive NST’s social media capabilities, which range from social media monitoring to strategic outreach on sites like Twitter, Facebook and YouTube.
To learn more about Teresa’s “lessons learned” in social media, check out her past posts on the certificate program, including topics on social media strategy, Web design for Web 2.0, blogger outreach and the effectiveness of social media.