Latest Innovation From WD-40 Company Offers Precise, Convenient WD-40 Delivery Through Pen-Shaped Applicator
To provide millions of WD-40 users an easily portable, precision-application version of the famous multi-purpose problem solver, WD-40 Company is introducing the WD-40 No-Mess Pen.
The WD-40 No-Mess Pen is ideal for hundreds of cleaning and lubricating uses in every room of the house and on the go. The product delivers the same, trusted, multi-purpose product consumers know and love, with the convenience of precise application through a pocket-sized, pen-shaped applicator. The new delivery method allows consumers to get WD-40 into tight spots or onto surface areas, without any potential for overspray or mess.
Many people love WD-40 for being an effective household cleaning tool, easily removing adhesive from picture frames and gifts, erasing crayon marks from floors, walls and counters, and getting rid of scuff marks on floors and other surfaces, said Tim Lesmeister, vice president of marketing for WD-40 Company.
The new No-Mess Pen is ideal for these household uses, as well as for lubricating everything from padlocks to pruning shears, and eliminating squeaks from wheels, sliding doors and hinges. We find both men and women love the No-Mess Pen because they can use one product to do all that, without overspray or mess.
The WD-40 No-Mess Pen the size of a highlighter emits little odor, and is a handy item to keep in a laundry room, kitchen utility drawer, office desk drawer or garage. It is also ideal on the go, fitting into pockets, glove compartments, tool kits, purses, travel bags, tackle boxes and just about anywhere else.
WD-40 Company is offering consumers a list of uses for the WD-40 No-Mess Pen on its Web site. The company also has published an official list of 2,000 uses for WD-40 (including uses for all WD-40 delivery systems), which is also available on the Web site. Many loyal fans regularly share their favorite uses through the official WD-40 Fan Club, now nearly 100,000 members strong.
The WD-40 No-Mess Pen is the third packaging line addition since WD-40’s inception in 1953; all three packaging innovations have been introduced in the last two years. Prior to the WD-40 No-Mess Pen was the 2005 introduction of the WD-40 Smart Straw, a can of the original beloved WD-40 formula that comes with a permanently attached straw. The first packaging innovation was the 2004 introduction of the WD-40 Big Blast can, featuring a wide-area spray nozzle that allows users to cover more area in less time.
The WD-40 No-Mess Pen can be found at retailers nationwide.
WD-40 Company, with headquarters in San Diego, is a global consumer products company dedicated to building brand equities that are first or second choice in their respective categories. The company will leverage and build the brand fortress of WD-40 Company by developing and acquiring brands that deliver a unique high value to end users and that can be distributed across multiple trade channels in one or more areas of the world. WD-40 Company produces multi-purpose lubricants, WD-40, and 3-IN-ONE, the Lava and Solvol brands of heavy-duty hand cleaners, and household products 2000 Flushes, X-14, Carpet Fresh, Spot Shot and 1001. WD-40 Company markets its products in more than 160 countries worldwide and recorded sales of $263.2 million in fiscal 2005. Additional information about WD-40 Company can be obtained online at www.wd40.com.
