Many growers and agricultural leaders are caught in the proverbial headlights as a bullet train of “diverse stakeholder opinions” increasingly defines acceptable agricultural systems and food products.
Foundations, environmental groups, public health groups, labor groups, chefs as well as the marketplace continue to demand change in agriculture in the name of healthier consumers, healthier animals and a healthier planet.
Expect crosscutting agri-food sector metrics to emerge for energy use, GHG emissions, water use, water quality and, perhaps others, including working conditions.
These initiatives include strange bedfellows that represent broad interests that now are working together for common goals – a more profitable, people-centered and environmentally restorative food system.
Growers who can translate these goals into practical business models will create a unique competitive advantage.