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Mounties’ New Email Mandates – Deciphering Canada’s New Anti-Spam Laws

We’ve all been victim to email spam. Whether it’s an investor in Nigeria looking for some start-up funds or simply an email newsletter you didn’t sign up for, email spam is rife.

While the United States’ CAN-SPAM laws are the standard in best practices for U.S. marketers, Canadians just upped the game with Canada’s Anti-Spam Legislation, which went into effect on July 1, 2014 (which just happens to be Canada Day – coincidence?).

As part of NST’s ongoing professional development series – which ensures our team members stay on top of the latest technologies, techniques, best practices and methods of our industry – Becky and Natalie compiled some key takeaways that marketers need to be aware of when it comes to communicating with Canadian individuals via email.

Some key learnings include:

  • Express permission is now required, which means sign-up forms are necessary and no pre-filled forms or pre-checked boxes are allowed.
  • If there are current subscribers in your database that were added through implied consent, you need to get those individuals to provide express consent via a compliance page, such as this one from McGraw Hill. You have until July 1, 2017 to complete this task.
  • Even transactional email (such as purchase confirmations) require an unsubscribe link.

Check out the full presentation on SlideShare and let us know how your communications are being impacted by Canada’s new legislation.

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