ITW Space Bag is tapping Nuffer, Smith, Tucker to lead its social media efforts, after noting NST’s focus on strategy and history of success with social media campaigns and online affinity club creation.
ITW Space Bag is the global leader for innovative, space-saving storage products. The company’s pioneering product, the Space Bag(tm) Vacuum-Seal Pack, has become an essential accessory for millions of home organizers and travelers worldwide. The company began searching for a firm to manage its social media strategy after noticing an increasing dialogue about the Space Bag brand online.
“We recognize the need to listen and respond to what our consumers are saying about our brand online. Nuffer, Smith, Tucker shares in this belief and is at the forefront of building online relationships,” said Betty Jamieson-Dunne, ITW Space Bag’s director of marketing.
NST will lead the Web 2.0 social media strategy for ITW Space Bag. As part of that effort, the firm will monitor the social media landscape — including blogs, online forums and social networks — looking for opportunities to strategically engage current and potential consumers. Additionally, NST is charged with the development of an online affinity club, whereby members can connect with each other online and via a blog. Affinity club members will also be eligible for exclusive promotions, discounts and storage tips.
“Storage and organization is a year-round topic that every consumer can identify with, and ITW Space Bag has a unique story to tell and service to provide,” said NST’s president, Bill Trumpfheller. “We’re excited to form a partnership between NST and ITW Space Bag, and our vast experience with consumer products will be an asset in developing a new social media and communications strategy.”
Nuffer, Smith, Tucker Inc. is a public relations firm headquartered in San Diego. The firm specializes in branding, strategic planning, marketing communication, social media, crisis communication, issues management and graphic design for local, regional and national clients. For more information about Nuffer, Smith, Tucker, call 619/296-0605 or visit www.nstpr.com.
ITW Space Bag is the global leader in the development and marketing of innovative, space-saving storage products. With more than 150 million Space Bag products sold in the past decade, and its continued strong TV advertising campaigns, Space Bag has established itself as one of the most recognizable storage products and consumer loyal brands worldwide. For more information about ITW Space Bag, visit www.spacebag.com.
