Content creation. Those two words can feel overwhelming to companies and public relations professionals alike. The task of generating content for a blog, social media, website, press release or collateral can feel daunting.

That’s why I love the #JayToday video (below) from Jay Baer about generating content – and yes, he does one video almost every day. That’s a lot of content!

Jay reiterates what we tell our clients – you actually have a lot of content at your fingertips.

Whether the content comes from team members, news articles, videos or customers, there is plenty of information available to your team. You just need to be creative in how you get and use the content.

I love Jay’s suggestion of getting content from people in the way they feel comfortable sharing it, such as via images, written copy or a voicemail.

Outlining the type of content you want and your customers need, how to use the content, and how to make it engaging are the first steps – and it will make content creation easier. At NST, we help our clients create a strategic plan before content creation begins – pre-planning is a necessary step if you want to be successful.

So, don’t miss an opportunity to engage with your customers via a blog or social media because you don’t think you can generate enough content. It’s easier than you think, and both your company and customers will reap the benefits.

What’s the hardest part of content creation for you and your team? How has your company benefited from content creation? Share your thoughts with us!