A merger of traditional and virtual tools aimed at bringing the shopping or dining experience to life from home, phone or in-store is emerging with the potential to dramatically expand the scope and impact of consumer marketing.
The “paths to purchase” are multiplying with consumer touch points expanding tenfold. Access to engage and get reactions from consumers is much more cost effective than it used to be. No matter how you slice it, success is about reaching audiences important to you by integrating a mix of new and traditional tactics. How well are you leveraging this new source of influence?