Why does your customer (or consumer) buy from you rather than someone else?  We hear about quality a lot; the same goes for service and a company’s heritage. But are these tired phrases meaningful selling points that define your business?  Are they aligned with the attributes your customers or consumers value?

Creating competitive advantage is all about differentiation — formally scrutinizing what differentiates your organization, your company and products from the competition.  It’s truly about how you make your product stand out when it looks very much like your competitors’, and a few are ahead of the curve http://bit.ly/bLnCgq.