The return of baseball season is an exciting time at Nuffer, Smith, Tucker– it’s something to follow, discuss and tease each other about. It represents hope (although Kerry has expressed “limited optimism” in the Padres management this year) and a renewed excitement in our downtown office, where we have a great view down the third-base line at Petco Park.
If you’ve walked by my desk, it’s not hard to tell I’m a San Francisco Giants fan (hint: you may’ve noticed the “Beard Yourself Like Brian Wilson” poster behind my computer or the Barry Bonds bobblehead on the file cabinet), but above all else, I’m a baseball fan. I can watch a 0-0 tie going into the 9th inning of any game and be perfectly happy. I’m intrigued by matchups, left-handed pitching vs. right-handed hitting, fielders playing close against certain hitters, late inning switches… It’s all fascinating and predicated on the idea of playing to one’s strengths. Sure, you can put a lineup out there and hope for the best, but good managers are active – they know their competition inside and out, they know who hits better against certain relievers, and they’re thinking several steps ahead for the good of the team.
Public relations done right is a lot like baseball. It involves analyzing trends, assessing your competition, identifying your strengths and key differentiators, and putting together a solid game plan for success. We’d be happy to help you think through some of those things for your business and how to best utilize that information to reach your strategic business goals through branding, media relations, online marketing, social media and/or graphic design. And, if you want to talk baseball, we’d like that too.
“Hitting is fifty percent ‘above the shoulders.’” – Ted Williams