The world is going through a difficult time. Day-to-day life is full of complexities, and situations in Mexico are no exception. The events arising in the political arena have recently created uncertainty within global stock markets and have generated concern for the present and future for all the world’s nations.
While world diplomacy faces one of its greatest challenges, Mexico is facing this head-on, with the launch of the “Hecho en Mexico” (Made in Mexico) campaign to signify the competitiveness of its national products. The logo represents quality and trust for consumers inside and outside Mexico and solidifies Mexico’s economic presence.
In order to distinguish a product in the market, it implies creating commercial strategies as well as an image whom the public can relate with, a seal, to provide consumer confidence nationally and internationally. For this, it is important to have a certification system that certifies the elaboration and source of such products.
Consuming or acquiring goods that are “Hecho en Mexico” is not only beneficial for large Mexican companies, but also highly beneficial for, small and medium size companies that could very well be on their way. It is also a sign of what the Mexican workforce, working in multinational companies can produce.
“Today we have to consume what is Mexican,” said Mexican president Peña Nieto. “Not only because it is, but because they are quality products that compete in markets and they are the best choice to make”
Mexico has the 15th largest economy amongst the most powerful countries in the world and therefore must defend its consumer market. With this re-launch of the “Hecho en Mexico” seal, the quality of the country’s workforce, the specialization of its people and the state-of-the-art technology used in industry processes are strengthened.
The CaliBaja Mega-Region is a good example of how regions can become stronger, helping each other, unified by a common purpose. CaliBaja encompasses the entire California-Baja, Mexico border region that includes San Diego County, Imperial County and Baja California in Mexico. With a combined population of more than 6.5 million, CaliBaja boasts the largest concentration of population along the US-Mexico border.
A part of the NAFTA corridor for seamless movement of goods and products, and because the economies of San Diego and Imperial Counties and northern Mexico are linked, the Cali Baja Mega-Region recognizes that by leveraging our collective assets we will secure a stronger economic future, and by acquiring and consuming goods that are “Made in Mexico”, we will assure a long-term regional economic development strategy for this Mega-Region.
