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A Culture of Exploration at Nuffer, Smith, Tucker

Perpetually curious. Always questioning.  Thirsty for knowledge.  Unsatisfied with the status quo.  This is what being an “explorer” means to me. I believe it is a trait developed early on in life, perhaps even innately. On some level, you either got it or you don’t.  At Nuffer, Smith, Tucker, I’d like to think we all “got it.”

Earlier this year, we adopted a new value: Push ourselves, each other, our clients and our profession to explore.  While we finally put pen to paper on this one, the value is one that I believe has always been at the core of NST.

In a dynamic industry, success isn’t possible by resting on your laurels. What worked in the past, may not work in the future. Change is a word we must be comfortable with. More importantly, we must embrace and push for it by continual exploration.

I recently asked our team to tell me what “exploration” means to them. Here’s how they define exploration:

  • Moving past the “guide book” to see what else is out there.  Is there a different route that we can take? Is there a new way of tackling a problem that has not been thought of before? Are there new tools we can use to go farther than we have been able to go before? (Bill Trumpfheller)
  • Taking chances and not worrying about outcome because all that matters is the experience/knowledge you will gain from having the courage to take that chance in the first place (Mary Correia-Moreno).
  • Learning through experiences, having a desire to know and do more, and being present and aware no matter where we find ourselves (Jazmine Allen).
  • Avoiding complacency and constantly innovating; no block-and-tackle tactics (Price Adams).
  • Not only learning about the latest trends, technologies and ideas, but also learning (or even re-learning) the basics – including grammar and writing style – that ultimately create the sturdiest foundation on which to grow (Natalie Haack).
  • Wondering. Searching … an ambitious drive to find the next great adventure (Michelle Livermore).
  • Constantly investigating trends and what others are up to, searching for new techniques and ideas, helping clients see things in new ways, and creating campaigns that help them navigate through the noise (Greg Kershaw).
  • It’s about movement. It’s about exploring what I’m not familiar with and using what I’ve discovered to grow and better myself. It’s about having that itch or desire to constantly be doing so and being propelled by the excitement of what exploration can deliver (Krystin Williamson).
  • Constantly having your eyes on the horizon, looking forward at what’s to come, and actively planning for the future – even if it’s unknown (Katie Rowland).
  • Trying to improve upon the method of solution that I’ve used before and always striving to improve upon my own work using the latest and greatest practices (Aaron Blomberg).
  • Not letting the fear of failure prevent you from trying something new and taking a risk. This can apply to going after new business, pitching a new campaign idea to the client, etc. (Rebecca Howe Schmidt).

Reading these thoughts from our team reminds me – once again – what makes Nuffer, Smith, Tucker so special, and why on Monday mornings when others dread going to work, I don’t.  It’s this culture of exploration that unites and drives us.


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