Agriculture & Food

Nuffer, Smith, Tucker’s long history with clients in agriculture dates back to when the firm first opened its doors in 1974 with the Dairy Council of California as a client. We still work with the organization today, and have since represented countless agricultural entities, including companies, cooperatives, commodity marketing boards, trade industry groups and government agencies. We help our clients plan for the future and communicate to industry members and the public. Our production agriculture experience coupled with a history of winning over consumers for major food brands, such as Chicken of the Sea and McDonald’s, makes NST uniquely suited to represent entities in all sectors of the agri-food chain.

Client Work

National Pork Board

As consumer eating habits change, interest in food heightens and the regulatory landscape evolves, many agriculture groups find themselves wondering how to adapt to key issues and capitalize on opportunities. The National Pork Board tapped NST to lead strategic planning efforts that set pork producers up for success over a 10-year span.

Ocean Mist Farms

NST managed consumer outreach on behalf of the nation’s largest grower of artichokes, Ocean Mist Farms. Through social media, a digital fan club, e-newsletter, consumer contests and in-store promotions, NST cultivates excitement around artichokes and drives sales.


The world’s deadliest citrus tree disease, called Huanglongbing, has been detected in California, putting the $3 billion citrus industry and countless residential citrus trees at risk. NST leads an integrated, statewide communication campaign to educate homeowners, growers, field workers and elected officials.

Hass Avocado Board

Avocados are fast becoming one of America’s most loved produce items. To keep the momentum, the Hass Avocado Board hired Nuffer, Smith, Tucker to bring together industry representatives across the globe to strategically plan for the future.

Food Foresight

Since 1992, Nuffer, Smith, Tucker has partnered with the University of California, Davis, to provide a trends intelligence system for anticipating, planning for and managing trends/issues likely to impact the agri-food chain. This process is dubbed Food Foresight.

Strategic Planning

Nuffer, Smith, Tucker brings its own design to the process of uncovering, clarifying and packaging the unique foundation that is you. The NST process for helping you chart your course is dubbed "Compass." It’s simple by design and helps companies answer three critical questions: where are you now, where do you want to go and how do you get there?

With this framework in mind, NST helps you declare your mission, vision, values and purpose, an increasingly effective way to connect with consumers by identifying your end benefit to society (beyond the almighty buck). The strategic planning process is complete with strategic priorities and objectives to chart a clear course for success.