Tom Gable, APR, Vice Chair

Tom Gable, APR and Public Relations Society of America Fellow, founded Gable PR, which merged with NST in April 2015. With more than 40 years in the profession, Tom has represented a range of clients throughout the U.S. from startups and new ventures to Fortune 100 companies, including Pfizer. He currently provides strategic plans to companies, organizations and institutions with complex branding, reputation management, marketing communications and media relations needs, plus counsels clients from throughout the U.S. on crisis PR and long-term issues management programs.

His Guru Program® is registered with the U.S. Patent and Trademark Office as a unique approach to building image and reputation for leaders and experts in almost any field of endeavor.

Prior to starting his first public relations firm, he was business editor of the San Diego Tribune and a correspondent for The Wall Street Journal and other business, travel and regional magazines. He was nominated for a Pulitzer Prize for investigative reporting and holds many awards for public relations, including four Silver Anvils from the Public Relations Society of America, the highest honor in the profession. Tom presents regularly at PRSA and other professional conferences, and contributes frequently to national business and marketing media on trends in public relations, the growing importance of reputation management, image as a part of corporate strategy and crisis communications.

He is now working on the fifth edition of his popular book on agency and program management, The PR Client Service Manual, which is sold through PRSA as a standard for best agency practices. He has contributed to two books on crisis communications and is also contributing wine editor of San Diego Magazine and an occasional humor columnist. Tom has received lifetime achievement awards in public relations from the San Diego Chapter of PRSA and the San Diego Press Club.

A native San Diegan and a graduate of San Diego State University, he served in Vietnam with the U.S. Army and as a war correspondent with Pacific Stars & Stripes. He was awarded two Bronze Stars and two Army Commendation Medals during his tour.

On Exploration

"Having grown up in the news business, I was always exposed to new ideas, science, technologies, business practices and reports from industry gurus, analysts and more. The fun of constant exploring, discovery and story telling continued into the world of PR. If we don’t learn at least one thing new each day, we would be surprised and disappointed."