Consumer Products & Services
NST has used its behavior-driven approach to increase consumer demand for some of the world’s most notable brands, products and services on regional and national levels. Our approach is rooted in strategy, but executed creatively. We create tailored brand strategies to impact bottom line results for our client partners. Our support for consumer products and services clients ranges from providing branding strategies and product launch support to marketing communications and issues management.
For more than 20 years, NST has provided strategic marketing support to promote the company’s familiar blue and yellow can, along with its household brands, using a variety of public relations tactics, including social media and digital influencer management, media partnership agreements, content development, media relations, investor relations and more.
Since 1995, NST has represented San Diego County McDonald’s and provides ongoing media relations support, leads digital and social media initiatives, and navigates issues affecting the restaurant industry. A key component of NST’s work is introducing new products to the San Diego customer base and building long-term trust in the McDonald’s brand.
NST has helped position Guild Mortgage Co. and its services as a bridge builder for first-time homeowners. NST has successfully communicated Guild’s range of residential mortgage products through multiple channels, including national and industry trade media relations, internal communications and thought leadership campaigns, and has helped launch some of its new mortgage services, partnerships and growth initiatives.
NST builds relationships for Milton’s Craft Bakers with local, regional and national media, and influencers to communicate new product launches in creative ways. NST has successfully helped grow Milton’s Craft Bakers fan base and increased positive communication between the consumer and the Milton’s brand.
Branding & Creative Development
For more than 40 years, our team has planned and executed a variety of strategic public relations activities for prominent consumer brands and services. We’ve helped many organizations develop their brand positioning strategy, strategic message platform and managed the launch of more than 100 products and services to a range of audiences. Our work is grounded in a strategic mindset, but we aren’t afraid to help our client partners push the boundaries when it comes to creative thinking, and we’ve successfully supported our clients through key business transitions using this creative approach.