San Diego Regional Chamber of Commerce Website Redesign

Challenge:

After completing a comprehensive strategic planning process with its newly established leadership team, the San Diego Regional Chamber of Commerce approached Nuffer, Smith, Tucker to help determine how to message and roll out its new organizational trajectory. This resulted in a complete rebranding and message direction for the chamber, and ultimately the redesign of its website.

Following the formal introduction of the chamber’s new direction and look, NST was charged with redesigning the organization’s website, not only to incorporate the chamber’s new visual branding, but also make it easier for the public to navigate and for chamber staff to update via an easy-to-use content management system. NST also sought a way to integrate the chamber’s existing Salesforce database into the new site to streamline internal data management. With these goals in mind, NST began the work of developing a content outline, site map, page designs and programming for the nearly 260-page, responsive website. Once finalized, NST was able to integrate a number of features to make the website’s content dynamic, so staff could update and control the various features of the site in real time, including full backend access via Wordpress, a customizable events calendar and iframe integrations of common Salesforce forms to ensure the database had the most current information possible.

Results:

The new website also saw a 62.5 percent increase in visits and 23 percent increase in page views in the first six months after it launched, far exceeding the goal of a 10 percent increase compared to the old website.

The chamber’s new website has been well received by its staff, board, members and the San Diego business community.

Site visitors like the site’s modern and clean design while finding the site’s wealth of information easy to navigate.

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