Milton’s Craft Bakers’ Sweet Crackers Product Introduction

Challenge:

In introducing their new sweet crackers, Milton’s Craft Bakers looked to Nuffer, Smith, Tucker to not only generate awareness of the product line but also promote brand engagement amongst consumers.

After thorough research, NST determined the best way to reach potential consumers of Milton’s Craft Bakers’ Sweet Crackers was through a blogger campaign. NST developed a targeted list of U.S.-based "mommy" and female food bloggers who were determined to be the most beneficial partners for Milton’s. Each blogger was sent an invitation to sample and review the new sweet crackers, as well as host a giveaway. After conducting diligent follow up, posts went live at the same time that products were rolling out to grocery stores.

Results:

22 blog posts with positive sentiment were secured during the three-month campaign

1.3 million impressions were generated through blog posts

1,398 new fans were added to the Milton’s Facebook page

364 new Twitter followers were gained to the Milton’s handle