1992-1994 MLB All-Star Game FanFests

Challenge:

Since 1933, America’s national pastime, Major League Baseball has held the fan-friendly all-star game to mark the mid-point in the professional baseball season. The games played on the field are just the tip of the iceberg for this three-day celebration honoring players, fans, coaches and the game that brings generations of families closer together.

"FanFest," a complementing theme park to the MLB All-Star Game, is all things baseball with fans in mind. At FanFest, nothing is off-limits and everything is hands-on. Fans are offered interactive activities such as an interview session with the baseball commissioner, free autographs from former major leaguers, baseball game simulators, demonstrations for kids to try on player equipment and even an opportunity to participate in a home run derby – just like the pros.

From 1992-1994, Nuffer, Smith, Tucker managed FanFest ticket sales promotion and provided on-site media relations support. NST planned and implemented an aggressive promotional campaign to boost upfront tickets sales for the 1992 MLB All-Star Game FanFest in San Diego. NST also assisted the 1993 and 1994 FanFest promotional teams with on-site media relations. With 66 million people watching the all-star game and hundreds of media affiliates covering the all-star experience, NST played an important role to ensure local, national, and international media coverage was maximized.

Results:

In 1992, NST’s aggressive early media outreach resulted in nearly 30,000 pre-event ticket sales.

More than 400 media visited All-Star FanFest in San Diego during the five-day period.

Nearly 100 television news stories generated on the 1992 All-Star FanFest, with one-third live remotes. The spots represented more than one hour and 45 minutes of news and feature coverage.