Drop & Give Me 40 Satellite Media Tour with "The Gunny"
To increase sales of
NST kicked off the WD-40 Military Collectible Series cans by coordinating, directing and helping to produce a satellite media tour on the deck of the U.S.S. Midway aircraft carrier. Months later, once the promotion ended, a check presentation ceremony coordinated by NST was held on Memorial Day so WD-40 Company could present the proceeds of the promotion to each of its charity partners – Armed Services YMCA, Wounded Warrior Project and the Veterans Medical Research Foundation.
34 media interviews generated by the satellite media tour – 29 TV, two radio and three Internet interviews – including one TV interview, which aired 154 times.•
75 percent of the broadcast interviews were in top 50 media markets.•
7 million viewers and listeners reached by interviews nationwide.•
The overall marketing program was widely supported by retailers.•
$100,000 was awarded to three military charity partners on Memorial Day.